Swatch Case Study free essay sample

What do you think has been the contribution of the marketing function, the product design function and the operations function to the success of Swatch? Please explain in sufficient detail. The Swatch brand launch in the 1980s was marked by new and great styles and designs. It was originally intended to regain the market share that was lost to Japanese manufacturers. The combination of marketing and manufacturing expertise, and stylish product design was able to restore Swiss made watches as major players in the watch industry. Swatch watches are manufactured in Switzerland, which has one of the highest labor costs in the world. But because efficient manufacturing operations, like building the quartz mechanism directly into the plastic case, and using less components (less than half the number in most other watches), the company was able to produce high volumes at low costs. Fewer components also meant that the manufacture of the watch could be fully automated. We will write a custom essay sample on Swatch Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company has a very effective marketing strategy. It has different varieties of watches for different segments (according to age of their customers). It makes sure that it has a series of new watches with different styles for every season (Spring collection, Summer collection, etc. ), every special occasion and every significant world event (like the Olympics and the World Cup). Swatches used to be available in every store at affordable prices (to re-capture the lost market share), but now the company has a different strategy to keep peoples’ interest up beyond the 80s craze it has created. It is now doing the opposite of what it did decades ago. This is due to more than one factor including the artistic design (which are sought after). Swatch capitalized on the idea of product line extensions and variations. It has also tapped famous personalities like John Lloyd Cruz and Anne Curtis (which are effective celebrity endorsers) to represent the company. Product design is also remarkable because the company hires talented designers. The designers are asked to make sure that their works of art, every design in every series, will meet the expectations of customers. For this reason, Swatch watches are popular not only in the Philippines but more so in other parts of the world. 2. How do you think Swatch compares with most watch manufacturers? Swatch’s manufacturing operations allows it to produce at relatively high volume and low variety for much of its manufacturing process. It therefore has a relatively simple and relatively cheap manufacturing operation, while at the same time allowing ‘mass fashion’ orientation of its marketing. Swatch has a higher degree of automated manufacturing (because of the high volume and the standardized products) and rely less on labor in the manufacturing process. The company can allocate more for product design, and less for direct manufacturing labor cost as compared with other companies. Swatch’s designs continue to surprise even the avid customers and it manages to maintain the excitement and continue to capture and captivate customers’ attention.

The Landlady by Roald Dahl Essay Example For Students

The Landlady by Roald Dahl Essay And now a queer thing happened to him. He was in the act of stepping back and turning away from the window when all at once his eye was caught and held in the most peculiar manner by the small notice that was there. BED AND BREAKFAST, it said. BED AND BREAKFAST, BED AND BREAKFAST, BED AND BREAKFAST. Each word was like a large black eye staring at him through the glass, holding him, compelling him, forcing him to stay where he was and not to walk away from that house, and the next thing he knew, he was actually moving across from the window to the front door of the house, climbing the steps that led up to it, and reaching for the bell. We will write a custom essay on The Landlady by Roald Dahl specifically for you for only $16.38 $13.9/page Order now He pressed the bell. Far away in a back room he heard it ringing, and then at once —it must have been at once because he hadn’t even had time to take his finger from the bell button—the door swung open and a woman was standing there. Normally you ring the bell and you have at least a half-minute’s wait before the door opens. But this dame was like a jack-in-the-box. He pressed the bell—and out she popped! It made him jump. This passage comes from â€Å"The Tell-Tale Heart† by Edgar Allan Poe, situated in the middle of the story, after the introduction where the protagonist claimed that he’s not â€Å"mad† and before he goes deeper into the story and describe detailed what happen on the night of the murder. In the passage, the protagonist started to present back the story from where it begins, a week before the actual murder, how he did the same things, step-by-step, very carefully for that 7 nights and included also an introduction to what happened on the 8th night, the reason why he did what he did. In this passage from the â€Å"Tell-Tale Heart†, Poe had established the protagonist insanity to the reader by the effective use of the character’s speeches, thoughts and actions. His insanity is display to the reader firstly through his speeches. The whole story clearly is presented in first person, the protagonist voice. We can see how he described what he did very proudly and once again, claiming that he’s not mad based on how wisely his action was. In detailed, the protagonist said: â€Å"Now this is the point. You fancy me mad. Madmen know nothing. But you should have seen me. You should have seen how wisely I proceeded with what caution with what foresight with what dissimulation I went to work!† , along with â€Å"Ha! Would a madman have been so wise as this†¦Ã¢â‚¬  The repetition and his voice presentation in his words as he continued the story had also proven his strong self-admiration. We can see in examples in the passage such as: â€Å"And every night, about midnight, I turned the latch of his door and opened it oh so gently!†Ã¢â‚¬ ¦ â€Å"Oh, you would have laughed to see how cunningly I thrust it in! I moved it slowly very, very slowly,† and also â€Å"And then, when my head was well in the room, I undid the lantern cautiously-oh, so cautiously –cautiously†. The way he speaks clearly how insane the protagonist was because no ordinary person would ever admire himself and show that much of proudness for killing a man Next, the author uses the protagonist’s actions to increase the reader impression to a higher and much stronger level on the character’s insanity. Along with the use of descripted words and imagery through the passage, the reader can easily visualized the scenario of the story, creates stronger and more realistic sense that they can actually feel and lead to a better understanding of the character or more specifically, his insanity. Example from the passage of the author wise choice of characterization can be found such as: â€Å"I was never kinder to the old man than during the whole week before I killed him. And every night, about midnight, I turned the latch of his door and opened it oh so gently! And then, when I had made an opening sufficient for my head, I put in a dark lantern, all closed, closed, that no light shone out, and then I thrust in my head. Oh, you would have laughed to see how cunningly I thrust it in! I moved it slowly very, very slowly, so that I m ight not disturb the old mans sleep. It took me an hour to place my whole head within the opening so far that I could see him as he lay upon his bed.† This effect of using the protagonist action has present his insanity in a stronger level because no sane person would take so much time to kill or at least planning to kill a man just because he wanted to be careful. .ubb3c52fd5ecb51e92c51c725d8984660 , .ubb3c52fd5ecb51e92c51c725d8984660 .postImageUrl , .ubb3c52fd5ecb51e92c51c725d8984660 .centered-text-area { min-height: 80px; position: relative; } .ubb3c52fd5ecb51e92c51c725d8984660 , .ubb3c52fd5ecb51e92c51c725d8984660:hover , .ubb3c52fd5ecb51e92c51c725d8984660:visited , .ubb3c52fd5ecb51e92c51c725d8984660:active { border:0!important; } .ubb3c52fd5ecb51e92c51c725d8984660 .clearfix:after { content: ""; display: table; clear: both; } .ubb3c52fd5ecb51e92c51c725d8984660 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubb3c52fd5ecb51e92c51c725d8984660:active , .ubb3c52fd5ecb51e92c51c725d8984660:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubb3c52fd5ecb51e92c51c725d8984660 .centered-text-area { width: 100%; position: relative ; } .ubb3c52fd5ecb51e92c51c725d8984660 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubb3c52fd5ecb51e92c51c725d8984660 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubb3c52fd5ecb51e92c51c725d8984660 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubb3c52fd5ecb51e92c51c725d8984660:hover .ctaButton { background-color: #34495E!important; } .ubb3c52fd5ecb51e92c51c725d8984660 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubb3c52fd5ecb51e92c51c725d8984660 .ubb3c52fd5ecb51e92c51c725d8984660-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubb3c52fd5ecb51e92c51c725d8984660:after { content: ""; display: block; clear: both; } READ: Anne Sexton Biography EssayLastly, the protagonist insanity is display strongest through his thoughts. Along with speeches and actions, the thoughts of the man are presented to the reader in a very brilliant way. The speeches and his actions have somehow indirectly included also his thoughts. We can see that he thinks he’s not mad, instead, he’s very wise though the way he speaks. He thinks evidence showed he’s not mad was because he had planned it and did it so carefully which also means in his action. All of those showed the abnormal element inside the character or we can say, his â€Å"insanity† but the one that put the biggest impression was the reason why he killed the man. He killed him not because he hates the man, it’s because of his eyes. It’s stated in the passage: â€Å"And this I did for seven long nights every night just at midnight but I found the eye always closed; and so it was impossible to do the work; for it was not the old man who vexed me, but his Evil Eye.† This is the point where the protagonist insanity is displayed very clearly to the reader since there is no reason for a normal person to kill a guy just because of his eye, just because that person does not like the guy’s eye. So we can see, throughout the whole passage, with using 3 methods of characterization which is through the character’s speeches, actions and thoughts, the idea of the protagonist’s insanity had been clearly revealed to the reader by Edgar Allan Poe very wisely and effectively. This choice of using the 3 methods in achieving his desired effect for the story had made the story very interesting to the people with the tense and suspenseful atmosphere it contains and all the exciting development in the plot that create curiosity. All together, they made up a great story.

Writing Tips for the Individual Writing Lesson - Introduction

Writing Tips for the Individual Writing Lesson - IntroductionIn the introductory paragraph of the Bullet Style essay, the writer states his or her name, middle initial, and state of residence. This information can be included as information that is called a 'Sample Papers of Bullet Style.' The format of Sample Papers of Bullet Style is to provide examples that outline the structure of the essay.Many people think that a short essay needs to include a lot of subheads. Others believe that more is better. Some ask why, if the structure of the essay has been established, they should provide additional subheads.The intent of the writing guidelines contained in the Bullet Style essay is to allow you to provide sample papers for different types of essay topics. For example, the first paragraph of an essay would often be given as a sample. On the same page, a bullet could be displayed for other purposes.If you decide to use the Sample Papers of Bullet Style, you may find that in order to disp lay your primary topic, you need to write down 'A' for your primary topic and then change it to 'B' for the secondary topic. When you have eliminated the primary topic, you would then write down the secondary topic on the same page with a small period separating the two topics.Writing a Bullet Style essay is similar to writing an ordinary essay except that there are more paragraphs. Also, the subheadings would be more emphasized than the average subheading. Each paragraph would contain a series of bullets that display a section of the essay, an identification of the writer, and then end with a heading.Sample Papers of Bullet Style can be found on Internet websites where you will find essays and examples of writing. There are also books that teach the formatting of essays that also teach the format of Bullet Style. The Bullet Styleessay is a style of essay that can be used to outline ideas, summarize the writer's point, and demonstrate his or her reasoning.If you are new to writing, you may find that you need more than one or two Sample Papers of Bullet Style. You may want to have a reference card to refer to each time you write a style of essay. When the format of your essay has been established, the rules of punctuation and grammar are simple.

How to Create the Perfect Administrative Assistant Resume

How to Create the Perfect Administrative Assistant Resume If you’re already an administrative assistant (or you know much about the field), you know that the admin is often the person who keeps the trains running in a busy office. You’re the keeper of schedules and files, as well as providing support in any number of administrative duties. Administrative assistants have a very special career path in that they’re found in just about every industry. Skills you learn as an assistant in one industry can carry you through to another field altogether, which means you have tons of career flexibility. And you’re in good company: in 2014, there were nearly four million administrative assistant jobs in the country, per the United States Bureau of Labor Statistics. But how do you break into this field- or if you’re already in it, how do you start moving up to your advantage?As with most career advancement questions, the answer lies in a document we all know and love: the resume. Your resume is your foot in the door, so you need to make sure it accomplishes three things:It should represent the best of who you are, career-wise.It should show how qualified you are for the specific job opening at hand.It should be formatted in a way that’s clear and easy to read.For more on the overall job search for administrative assistants (current or future), TheJobNetwork has tons of great resources on the hunt and the career path. For now, let’s  focus specifically on the resume.1.  What type of resume should you use?2.  How to format the resume3.  Combination resume4.  How to wrap up the resumeWhat type of resume should you use?The reverse-chronological resume (the kind where you start with your basic information like contact information, objective, and education, then work backwards through your job history and related skills) has been the gold standard for a long time. Now, however, with recruiters and hiring managers getting resumes in all sorts of formats, your options have gotten a little more diverse. That means you can pick a format that works best for your career and your status as a job applicant.Entry-level applicantsIf you’re just getting started (after graduating or starting over as a career change), you might want to consider a skills-based resume. This means that instead of launching into your work history, you have a bulleted list of professional skills. This kind of resume takes the spotlight off of your experience (which you might not have tons of yet) and puts it on the skills you bring to the new job. A skills-based resume might be the best option for you if you have any of these going for you:You have very few relevant jobs (and don’t want to list that table-waiting gig that got you through summers, or the internship that ended up having nothing to do with your eventual goals).Your previous jobs are so similar that the detailed bullets about each job would be virtually the same.The Muse has more on the skills-based resume format , if you’re still on the fence about whether this is the right format for you.If you go with the skills-based resume, it’s extra important to customize your resume for each job application. before applying, do your research:Which tasks/skills are specifically outlined in the job description?What background information can you find about the company’s values? (company websites often have mission statements, or brief summaries of the company’s values and goals.)Does anyone in your network work at this company? If so, the benefits are twofold: this person could help get your resume in the right inbox, but he or she could also give you some insight into what the company’s culture is like, and what qualities would be most welcomed.Once you have as much info as you can find, create your â€Å"skills† showcase to reflect what the company is seeking for this particular position. For the work history that follows, you can keep the individual job hist ory bullets very basic (company name, job title, dates).Mid-career or job change applicantsEven if you’ve had administrative assistant job(s) before, it’s still a good idea to rebuild your resume from scratch for new opportunities. You want it to be the snapshot of your career at this moment, not some cut-and-paste throwback to one or two jobs ago.If you have great experience, then the traditional reverse-chronological format is totally fine. But you might also want to consider a hybrid of the two, a combination resume. In this kind of format, you lead with an overview of your most relevant skills, followed by detailed bullets walking back through your work history.How to format the resumeIf you want to use an existing template, there are lots of good sites that do the heavy lifting for you- all you need to do is cut and paste your info into the template. Some great resources for resume templates include myPerfectresume and Best-Job-Interview.If you’re more into DIY, and want more control over how the information is presented, you can also use these guidelines to help you build your best administrative assistant resume.For a traditional reverse-chronological resume, we’ve got your back. ResumeGenius also has some straightforward examples of how to format the standard resume. If you’d like to branch out from that established format, let’s look at the skills-based resume and the combination resume for someone applying for an administrative position.  Skills-based resumeLet’s say this candidate has only been out of college for about a year, but wants to emphasize the skills s/he’s amassed through work, internship, and volunteer experiences. The skills-based resume would be the way to go. Here’s an example of how that would look:Terry Robinson14 West Street, Apt. 2bHartfordrd, CT, 45454  · (000) 999-9999 trobinson@emailclient.com  · LinkedIn: www.linked.in.com/trobinsonObjectiveAdministrative pro fessional seeking to leverage skills and experience into a senior office manager position.Skills summaryOffice management skills:Scheduling and coordinating meetings for senior managersMaking travel arrangements for team membersManaging travel and expense reports for team membersWorking independently with minimal trainingProject management skills:Spearheading the transition from a paper filing system to digitalManaging intern training programsCommunication skills:Managing correspondence for executives and senior managersCreating and distributing a company-wide newsletter to generate awareness of team accomplishmentsLiaising with a variety of clients, in-house teams, and vendorsMultilingual: english, french, spanishSocial program planningComputer skills:Expert in the microsoft office suiteCertified in quickbooksProficient in social media and corporate communicationsExperience Administrative Assistant, The Forrest Group (Hartford, CT) – May 2015 – PresentIntern, Ogilve Groves (New Haven, CT) – June 2014 – August 2014After School Program Coordinator, Gene Autry Elementary School (West Hartford, CT) – April 2012 – Present (volunteer basis)Education University of New Haven, New Haven, CT – Bachelor’s Degree in Education, 2015. 3.7 GPA.Combination resumeNow let’s say, a few years later,  this  candidate  is further along in his or her career as an administrative professional. S/he still wants to emphasize skills, because the job description for which he’s applying at educorp calls for someone with strong office management and communication skills.Terry Robinson14 West Street, Apt. 2b, Hartford, CT, 45454  · (000) 999-9999 trobinson@emailclient.com  · Linkedin: www.linked.in.com/trobinsonProfessional experience The Forrest Group, Hartford, CT – Administrative Assistant,   February 2011 – PresentServed as primary administrative assistant and office manager for the sales gr oup, including direct secretarial support for the executive vice president.Ogilve Groves, New Haven, CT – Receptionist, May 2006 – January 2011As the front-office representative for a top advertising firm, handled correspondence and incoming phone calls, filing, training interns and junior staff, and coordinating schedules with clients and vendors.Skills summaryOffice management skills:Scheduling and coordinating meetings for senior managersMaking travel arrangements for team membersManaging travel and expense reports for team membersWorking independently with minimal trainingProject management skills:Spearheading the transition from a paper filing system to digitalManaging intern training programsCommunication skills:Managing correspondence for executives and senior managersCreating and distributing a company-wide newsletter to generate awareness of team accomplishmentsLiaising with a variety of clients, in-house teams, and vendorsMultilingual: English, French, Spani shComputer skills:Expert in the Microsoft office suiteCertified in QuickBooksProficient in social media and corporate communicationsEducation University of New Haven, New Haven, CT – Associate’s degree in business, 2006Both formats are similar, but allow the applicant to use more discretion in what he or she presents. You may have been taught that resumes should have a rigid format, but it’s not true- your experience isn’t one-size-fits-all, so why should your resume be?How to wrap up the resumeRegardless of what format you choose, there are important elements to make sure you’ve hit in your resume:Contact informationObjective (optional)Skills/certificationsWork historyEducationHow you structure those is largely up to you- you want your strongest points to show clearly and concisely, so that the reader can identify those qualities up front. If you wait until the interview to show off your skills, for example, you might never get to that stage. The best way to figure out what’s best for you is to look at lots of examples, to see what feels right for your level of experience.It’s important to find a balance between showing a stable work history (or volunteer, internship, or educational history) and emphasizing the skills you’ve learned along the way that will make you a great candidate for this job.And as always, proofread the heck out of your resume. Have someone else read it after you’ve come up with a draft, so that their fresh eyes might pick up on a typo or weak point that you didn’t see because you’re so familiar with the material.Go forth and revise, and good luck, current and aspiring administrative assistants!Interested?   apply here

Use Hasta in Spanish in Place of Until

Use 'Hasta' in Spanish in Place of 'Until' The preposition hasta typically means up to, until or including and references similar concepts in matters of time, measurement, location and situation. Hasta is commonly used in expressions or idiomatic phrases. Hasta Referencing Time Since hasta means until, which is a preposition that references a time element, like up to a certain time, hasta  is used. For example,  Se  suspendià ³ la exportacià ³n de  carne  hasta el dos de  septiembre, which translates to, The export of meat was suspended until September 2. A common idiomatic phrase, hasta luego, which literally means until later, is a common way of saying, See you later. Hasta Referencing Measurements When hasta is being used to mean up to, in many cases, the word is being used to describe measurements. For example, olas  de hasta  cinco  metros,  means waves up to five meters high. Hasta Referencing Location Hasta can be used to mean as far as, which far gives an indication of place and location. For  example, Viajà ³ hasta Nueva York, which translates to, He traveled as far as New York. A common idiomatic phrase, hasta  aquà ­, means to this point, another reference to a location or situation. Hasta Referencing Situation As a preposition meaning until, hasta can be used to describe a situation, such as   Todo  iba  bien  hasta  que  salieron, which translates to, Everything was going fine until they left. A common idiomatic expression,  hasta no  poder  ms, references a situation, such as until no more could be done. For an example of a sentence using the popular expression,   Comià ³ hasta no  poder  ms, means, He ate until he could eat no more. Common Idiomatic Expressions Using Hasta Expression Translation Spanish Sentence English Translation hasta aqu to this point Cmo hemos llegado hasta aqu? How did we get to this point? hasta aqu until now Hasta aqu creemos que tienes una buena idea. Until now weve believed that you had a good idea. estar hasta la coronilla (or las narices) had it up to here/sick and tired Estoy hasta la coronilla de la corrupcin. Im fed up to here with the corruption. hasta despus, hasta luego, hasta la vista see you later Fue un placer hablar contigo. Hasta la vista! It was nice talking to you. See you! hasta entonces see you then Hasta entonces, pues. In that case, see you then. hasta maana see you tomorrow Ya me voy. Hasta maana! Im leaving. Until tomorrow! hasta el da del juicio until the very end All permanecern hasta el da de juicio They will stay there until the end.

The Impact Culture Has on Personal Identity in The United Stated of Essay

The Impact Culture Has on Personal Identity in The United Stated of America - Essay Example Due to the ethnical diversity in United States, the social cohesion is chiefly based on common social beliefs and values. Culture is a critical factor in shaping one’s identity. In this new era, there is interaction between the social media and the cultural identity. The cultural identity not only means an individual’s association in a particular group but also a social meshing of individuals copying and adopting the social customs presented by the media. An individual can be identified by the ethnic background. This refers to people who share a common heritage, culture or language. Owing to the ongoing racial favoritism and history in the United States of America, ethnicity carries a different meaning from the other countries. Various groups from Asia, Africa, Latin America and the pacific Islands have been looked down at as minor racial groups. The history of United States as a conqueror, slave society and settler and the informal and formal lettering of racism into t he law and social stratification strategy have added unto race a key identification function of the races in United States. This has been portrayed by both Wright and Rodriguez. According to the Jim Crow laws as indicated in Wright’s â€Å"The ethics of Jim Crow†, they seemed to separate the blacks and the whites since they did not portray equity. This inequality is indicated by Wright when he says that the black woman was beaten up for not having paid her bills and then dragged to the police station on the false accusation that she was drunk (Wright, 1937, pp.159). In 1980’s, the word â€Å"African American† was found to the most suitable for referring to anyone who had a colored skin regardless of the location of origin. This was intended to wipe away the racial differences that existed by then and were related to the historic view of â€Å"Black race†. The word Caucasian was also developed to refer to the people who came from the Middle East, Eu rope and the northern part of Africa. Nationality can also be used in personal identity. It refers to belongingness of a person to a certain state or nation that is always determined by their ethnicity, citizenship or their residence. An individual’s citizenship can be identified by naturalization or by birth. In the United States, people have been identified by the different nationalities they hold. The law states that an individual is free to change his nationality at will. This is what has greatly contributed to the many nationalities in the United States of America. In Richard Rodriguez ‘Aria: A memoir of a Bilingual Childhood, he tries to find his identity as a Mexican-American since he only knew how to speak Spanish. He only learns to write English when he joins school. The first sentence of the essay, his flash back â€Å"I remember, to start with, that day in Sacramento, in a California now nearly thirty years past, when I first entered a class room able to und erstand about fifty stray English words† (Rodriguez, pp. 447) The other children in his class identified him as an Hispanic. Race refers to an assortment system that is employed in sorting individuals into large and different groups by geographic ancestry, physical traits, ethnicity and inheritable phenotypic traits. Due to these

The role of technology Research Proposal Example | Topics and Well Written Essays - 1000 words

The role of technology - Research Proposal Example According to him it is the driving force behind the major social and cultural adaptations. This paper seeks to evaluate the various technological factors that affect a great deal in altering the social structure and cultural trends. The facets where these factors bring evident alteration are also identified and explored and discussed in this study. Culture does not have a stringent definition. It is rather more of a concept which defines the collective practices, perceptions and doings of individuals constituting a social group. The magnitude of a social group while defining culture varies to all extents. It might be a culture within an organization, a city/town or a whole nation. What holds importance is the common ground that gives birth to a particular trend in culture. However, the trends and extension of culture is not the point of relevance here. What this paper attempts to evaluate is that how changes are brought in a culture and what are the channels which bring these changes as well the facets where these changes are felt the most. We can trace the effects of technology on culture through history but the study focuses the effect of technology on culture in the current scenario. Internet, email, television and mobile phones are some of the aspects that have revolutionized the way we think, act and live our lives in the past few decades. Now man is no more bounded by limitation in any facet of life. He has got access to any place, individual or happening since things now are just a few clicks away and very easy to approach. These inventions were just not mere creations which were going to be totally replaced by some other thing later on. On the other hand, they have developed into mediums which are now borrowing heavily from even the slightest of cultural trends and social needs. These inventions have progressed and developed themselves to be tools which have got their own self prevailing mechanisms. They tune themselves towards the needs of the public and boomerang them back to the society after injecting them with self formulated mechanisms. The impact of internet in reshaping our social and communal lives has been vastly debated by L. Siegel (2009) in his work Against the Machine: How the Web Is Reshaping Culture and Commerce": And Why It Matters. He comments that everything from every day living to shopping and business has been modified itself according to the web. Results & Discussions The modern day technology has grasped all of us in a way that we can not opt to live outside its sphere. Individual independence along with knowledge and awareness has considerably increased. The speed and accuracy for things have remarkably increased along with the ease in handling stuff. On a general level, people are becoming more and more alienated from social groupings and getting confined to their own zones. Each person is equipped and occupied with his own virtual world and real time interaction and actions have