Drugs abuse Essay Example | Topics and Well Written Essays - 500 words

Drugs abuse - Essay Example In the article by Belz Tennessee has enacted laws that have make it difficult for drug stores to sell prescribed drugs (1). The laws also hinder the ease access of prescribed drugs by users. The article describes the laws effective way of dealing with the access of prescribed drugs. For instance, patient are required to take a urine test every few months to determine the level of illness or drug use. In additional, the patient is also required to visit a doctor for illness analysis before they could acquire a 30-day refill (Belz 1). From the results of patients, any medical practitioner is required to request the results before they could prescribe drugs. From the database created the state has been able to flag illegal instances of access of prescribed drugs. This approach has been exceptionally effective in the states objective to fight the abuse of prescribed drugs. According the Mayo Clinic Staffs, people who legally consumer commonly abused prescribed drugs often face the risk of getting addicted without proper prescription (1). For this reason, addiction may lead to illegal acquisition of prescribed drugs. Consequently, consumption of prescribed drugs should be done under accurate and definite prescriptions. The Mayo Clinic Staff provides ways that a patient could ensure they have correct prescriptions for their drugs. Firstly, the patient should ensure they are provided with the correct medication. The patient should then constantly check with their doctor for medical and drug analysis. This ensures the patients receives proper medication. The direction of use of the prescribed should then be followed effectively. The patient should also be educated enough by the supplier or practitioner on what their medication does (Mayo Clinic Staff 1). This includes education on side effects of the drugs. The prescriptions of another patient should not be used by another person. If a patient ignores these

Assessment Three Case Study Example | Topics and Well Written Essays - 1500 words

Assessment Three - Case Study Example On Mar 19, Del was also able to enter a large contract to install tracking for a building society. On March 29, Del found out through phone inquiry that Boyse was not able to finish the van modification. Boyse promised to deliver by March 30, although reluctant. After the van was delivered and Boyse have left, Del found out that the front seat would not tip forward to allow access to the passenger seat. Likewise, the name printed on the side of the band read "Trickers" and not "Trackers." In the process of delivering the van without the modifications specified, Boyse already committed a grave mistake towards his customer. And the fact that Del, the customer was compromised to loss or acquire damages due to the negligence of Boyse all the more added weight to Boyse's failure to deliver as promised or agreed upon. In common law jurisdictions under contract law, misrepresentation are the false statement of fact made by one party that effect to induce another party into the contract. This is with the premise that three elements are necessarily established under the contract. Contract in this context is a legally binding exchange or agreement between parties that the law will enforce based on the Latin phrase pacta sunt servanda1. These elements are: offer and acceptance, consideration and intention to create legal relations. In the Offer and Acceptance In the case of Boyse and Del, Boyse made an offer to modify the van he was selling and the offer was accepted that is why there was a sale. The offer of modification include adjustment or removal of the passenger seat in its original location, adjustment of the passenger seat behind the driver's seat, and modification of the driver's seat which is to make it tip forward to allow access to the passenger seat. Another offer was to print the sides of the van with a specified name which was "Tracker". The last offer of course, was the delivery of the van on March 30. Nevertheless, basing on the case of Gordon v Selico (1986) 18 HLR 219 it is possible to make a misrepresentation either by words or by conduct, yet not everything said or done constitute a misrepresentation. In many cases, statements of opinion or intention are not statements of fact in the context of misrepresentation2. In the case of Boyse and Del, Boyse seem to have committed negligent misrepresentation, the following applies from the Misrepresentation Act 1967 under damages for misrepresentation: "(1) Where a person has entered into a contract after a misrepresentation has been made to him by another party thereto and as a result thereof he has suffered loss, then, if the person making the misrepresentation would be liable to damages in respect thereof had the misrepresentation been made fraudulently, that person shall be so liable notwithstanding that the misrepresentation was not made fraudulently, unless he proves that he had reasonable ground to believe and did believe up to the time the contract was made that the facts represented were true. (2) Where a person has entered into a contract after a misrepresentation has been made to him otherwise than fraudulently, and he would be entitled, by reason of the misrepresentation, to rescind the contract, then, if it is claimed, in any proceedings arising out of the contract, that the contract ought to be or has

Introduction Of Engine Block

Introduction Of Engine Block Until recently, cast iron and aluminum alloys have been successfully used to manufacture most diesel and conventional gasoline-powered engine blocks. However, with a greater emphasis on increasing the efficiency of the engine via weight reduction, there is a search for alternative alloys that are lighter than cast iron and aluminum alloys, while retaining the necessary strength to withstand the forces of an engine. In the late 1990s engine blocks made from plastic and other experimental materials were being used in prototype cars with the hope of developing more lightweight, efficient vehicles . Also lately new manufacturing processes have been developed that have brought to light two new alloys suitable for use in an engine block, magnesium alloy AMC-SC1 and compacted graphite cast iron (CGI). Thus this project will cover, the functional requirements of the engine block, the processes used to manufacture the part, and the mechanical properties of the alloys. INTRODUCTION: Todays engines are an integral component of an automobile that are built in a number of configurations and are considerably more complex than early automotive engines. The use of lighter and stronger engineering materials to manufacture various components of the engine has also had an impact allowing engineers to increase the power-to-weight of the engine, and thus the automobile. Since the engine block is also a relatively large component, it constitutes 20-25% of the total weight of an engine. Thus there is much interest in reducing the blocks weight.[Keay, Sue: Diet of Australian metal lightens cars and pollution, Media release, 14 October 2002.] Many early engine blocks were manufactured from cast iron alloys primarily due to its high strength and low cost. But, as engine designs became more complicated, the weight of the engine (and thus the vehicle) had increased. Thus the need to come up with lighter alloys that were as strong as cast irons arose. One such material that was being used as a substitute was aluminum alloys. Together, these two metals were used exclusively to fabricate engine blocks. Lately , however, a new material process has made a magnesium alloy suitable for use in engines. The alloy, called AMC-SC1, weighs less than both cast iron and aluminum alloys and represents new possibilities in engine manufacturing. A new manufacturing process have made compacted graphite cast iron (CGI) a viable alternative to gray cast iron for the manufacture of diesel engine blocks. Like magnesium alloys, this material offers a higher strength and lower weight than gray cast iron. Thus this section will cover materials used to manufacture engine blocks , component discussion, its functional requirements, and the materials used to manufacture the part. The mechanical properties of the individual alloys will be incorporated, along with the manufacturing processes used to fabricate the component. DESCRIPTION OF THE PRODUCT: WHAT IS AN ENGINE BLOCK? : The engine block is vital structure of vehicles which run on internal combustion, providing the powerhouse for the vehicle. The engine block is termed a block because it is usually a solid cast, housing the cylinders and their components inside a cooled and lubricated crankcase .Common components found in an engine include pistons, camshafts, timing chains,rocker arms, and other various parts. When fully stripped of all components, the core of the engine can be seen: the cylinder block. The cylinder block (popularly known as the engine block) is the strongest component of an engine that provides much of the housing for the hundreds of parts found in a modern engine. The block is typically arranged in a V, inline, or horizontally-opposed (also referred to as flat) configuration and the number of cylinders range from either 3 to as much as 16. Figure 1 shows engine blocks with V configuation. opposed configurations. Functional Requirements of a Cylinder Block: Because engine blocks are a critical component of an engine, it must satisfy a number of functional requirements. These requirements include withstanding high cycle fatigue stresses, thermal strains, and aggressive wear conditions over the full life of the engine, housing internal moving parts and fluids, ease of service and maintenance. REQUIRED MATERIAL PROPERTIES: The one-dimensional era of engine design is finished. The current approach considers the loads acting at each point of the engine block. (Vollrath, 2003) In order for an engine block to meet the above functional requirements, the engineering material(s) used to manufacture the the cylinder block material should have adequate strength and rigidity in compression, bending, and torsion. This is necessary to resist the gas pressure loads and also for the components, which convert the reciprocating motion of individual piston into a single rotary motion. The cylinder-block material should (a) be relatively cheap, (b) readily produce castings with good impressions, (c) be easily machined, (d) be rigid and strong enough in both bending and torsion, (e) have good abrasion resistance, (f) have good corrosion resistance, (h) have a high thermal conductivity,(to prevent failure under high temperatures). (i) retain its strength at high operating temperatures, and (J) have a relatively high thermal expansion, low density.(to resist expanding under high operating temperatures) High strength is a particular concern in diesel engines, since compression ratios are normally 17.0:1 or higher compared to about 10.0:1 for conventional engines. , and thermal conductivity . Good machinability and castability of the metal alloy are also important factors in selecting the proper material, as the harder it is to machine the product, the higher the costs of manufacturing. In addition to the previously mentioned properties, the alloys must possess good vibration damping to absorb the vibrations of the moving parts. METALS USED IN THE MANUFACTURE OF THE CYLINDER BLOCKS: Based on the functional requirements of the cylinder block and the material properties required to meet the functional requirements, industries have used cast iron and aluminum alloys to manufacture the blocks. EXISTING MATERIALS: 1)Cast iron alloys are used because of the combination of good mechanical properties, low cost, and availability. 2)Certain aluminum alloys combine the characteristics of iron alloys with low weight, thereby making the material more attractive to manufacturers who are seeking a competitive edge. NEW MATERIALS: 3)Compacted graphite cast iron is lighter and stronger than gray cast iron, making the alloy a more attractive alternative to the latter in the production of cylinder blocks, particularly in diesel engines. 4)Magnesium alloys, which were previously unsuited for use as an engine block material, have the advantage of being the lightest of all the mentioned metals, yet still retains the required strength demanded by a block. 1)GRAY CAST IRON ALLOYS: Gray cast iron alloy have been the dominant metal that was used to manufacture conventional gas-powered engine blocks. Though extensive use of aluminum alloys has minimized the popularity of this material, it still finds wide use in diesel-fueled blocks, where the internal stresses are much higher. The use of cast iron blocks has been wide spread due to its low cost and good formability. Generally types of gray cast iron of pearlite microstructure is used in the manufacturing of engine block. Gray cast iron alloys typically composition: A typical cast iron is a gray cast iron, which contains 2.5-4 wt.% carbon, 1-3 wt.% silicon, 0.2-1.0 wt.% manganese, 0.02-0.25 wt.% sulfur, and 0.02-1.0 wt.% phosphorus [Anyalebechi, P.N.: Essentials of Materials Science Engineering, January 2005, p. 94.]. and the balance (93.6%) iron. The carbon improves lubrication property of graphite, the silicon controls the formation of a laminated structure, called pearlite, which has good wear resistance, and the manganese strengthens and toughens the iron structure. A common aluminium alloy composition is 11.5% silicon, 0.5% manganese, and 0.4% magnesium, with the balance (87.6%) aluminium. The high silicon content in this alloy reduces expansion but improves cast-ability, strength, and abrasion resistance, while the other two elements strengthen the aluminium structure. While this alloy provides a good corrosion resistance, it can absorb only moderate shock loads. Types of cast iron used in engine block: SAE grade G2500- used for small engine blocks. SAE grade G3500-used for heavy and larger diesel engine blocks. Also some ductile iron are also used in manufacturing engine blocks. SAE AMS 5313C: mechanical properties: [alloying: understanding the basics , by joseph R devis.] Grade or class Hardness HB(a) Tensile strength min(b) MPa Yield strength min(b) MPa Elongtion in 50 mm(2in),%(b) Class A 190 max 414 310 15 Gray cast iron has excellent damping capacity, good wear and temperature resistance, is easily machinable, and is inexpensive to produce. However, gray cast irons are relatively weak and are prone to fracture and deformation. Although cast iron meets most of these requirements, it has a low thermal conductivity and is comparatively heavier. Due to these limitations, light aluminium alloys have been used as alternative cylinder-block materials for petrol engines. Cylinder liners are optional with cast-iron blocks; but are more essential with the relatively soft light aluminum alloy blocks, as they cannot directly withstand wear resistance. Because of the lower strength of the aluminum alloys, the blocks are cast with thicker sections and additional support ribs, so that their weight becomes about half of the equivalent cast-iron blocks. Due to these problems, compacted graphite iron has recently begun to compete with gray cast iron as the choice material to produce diesel engine blocks. COMPACTED GRAPHITE CAST IRON: Compacted graphite cast iron (CGI), which was accidentally discovered while trying to produce ductile cast iron, possesses higher tensile strength and elastic modulus than gray cast iron due to the compacted graphite found on the microstructure of CGI. Figure 8 CGI typical microstructure: 5% nodularity, 9% graphite, 265 particles/mm2. 3. CGI a new combination of properties: As shown in Fig. 8, the compacted graphite iron graphite particles appear as individual worm-shaped or vermicular particles. The particles are elongated and randomly oriented as in gray iron; however they are shorter and thicker, and have rounded edges. The compacted graphite morphology inhibits crack initiation and growth and is the source of the improved mechanical properties, as compared to gray iron. Compacted graphite iron invariably includes some nodular (spheroidal) graphite particles. As the nodularity increases, the strength and stiffness also increase, but only at the expense of castability and thermal conductivity (Guesser et all, 2001). It is usual to set a limit of 20% nodularity for CGI specifications. Table 1 shows mechanical properties of CGI, with grades from 300 to 500 MPa. In the case of cylinder blocks and heads, where castability, machinability and heat transfer are all of paramount importance, it is necessary to impose a more narrow specification. A typical specification for a CGI cylinder block or head can be summarised as follows: 1) 0-20% nodularity, for optimal castability, machinability and heat transfer 2) No free flake graphite, flake type graphite (as in grey iron) causes local weakness 3) >90% pearlite, to provide high strength and consistent properties 4) This general specification will result in a minimum-measured tensile strength of 450 MPa in a 25 mm diameter test bar, and will satisfy the ISO 16112 Compacted Graphite Iron standard for Grade GJV 450. The typical mechanical properties for this CGI Grade, in comparison to conventional grey cast iron and aluminium are summarised in Table 1: Mechanical and Physical Propertiesof CGI in comparison to conventional grey cast iron and aluminium at 20 °C Property Units GJV 450 GJL 250 GJL 300 A 390.0 Ultimate Tensile Strength MPa 450 250 300 275 Elastic Modulus GPa 145 105 115 80 Elongation % 1 to 2 0 0 1 Rotating-Bending Fatigue 20 °C) MPa 210 110 125 100 Rotating-Bending Fatigue (225 °C) MPa 205 100 120 35 Thermal Conductivity W/m-K 36 46 39 130 Thermal Expansion ÃŽÂ ¼m-m-K 12 12 12 18 Density g/cc 7.1 7.1 7.1 2.7 Brinnell Hardness BHN 10-3000 215-255 190-225 215-225 110-150 The results allow the comparison between CGI and gray iron. It can be seen the increase on tensile strength, moving from gray iron to CGI. CGI also shows a higher elastic modulus, when compared to gray iron. [- Mechanical properties of gray iron and CGI grades 400-450. 195-230 HB. Samples taken from the castings (Guesser, 2003)]. Figure 10 [Elastic modulus of gray iron and CGI grade 400. 12.0L I6 cylinder block (Guesser, 2003).] The results in Figure 10 were obtained from two sources: test bars and main bearings of a 12.0L cylinder block. The increase in elastic modulus, from 100 GPa for gray iron to 150 GPa for CGI, results in slighter cylinder bore distortion as reported by Tholl et all (1996), therefore reducing oil consumption and emissions. Results of fatigue strength tests can be seen on figure 11, comparing gray iron grade 250 and CGI grade 450, samples from an I6 5.9L diesel cylinder block. The fatigue limit for the gray iron is 62-79 MPa, depending on the carbon content, while for the CGI the fatigue limit is 175 MPa. The raise of fatigue strength allows the designer to reduce the cylinder block weight. As a result of mechanical properties improvements, a design study conducted by AVL Austria (Sorger Holland, 1999) has evaluated downsizing opportunities for a 1.8 L diesel engine cylinder block, converting from gray iron to CGI. The benefits of this conversion included: 1)9% reduction in overall weight of the finished engine 2) 22% reduction in weight of machined cylinder block 3) 15% reduction in overall length of the finished engine 4) 5% reduction in both; height and width of the finished engine Like gray cast iron, compacted graphite cast iron has good damping capacity and thermal conductivity, but its difficulty to machine has limited the wide-scale use of CGI. A new manufacturing process, however, has opened the way for larger applications of CGI. The development of rotary insert tools has increased the life of the tools used to machine the metal, thus allowing manufacturers to use CGI without worrying about purchasing new tools [Georgiou, George: Iron engines may be in your future, Tooling Production, September 2003, Vol. 69, issue 9, p. 26.]. MAGNESIUM ALLOYS: Magnesium alloys have been used in engines before, but not for cylinder blocks. Rather. The main advantage of this alloy is that the material is much lighter than cast iron and aluminum alloys and has the same strength as cast iron and aluminum alloys[Lampman, Steven: Tuning Up the Metals in Auto Engines, Advanced Materials Processes, May 1991, p. 17.][Anonymous, Magnesium alloy resists high temperature in engine blocks, Advanced Materials and Processes, August 2003, vol. 161, issue 8, p. 13.]. Material scientists and engineers were determined to exploit these characteristics of magnesium alloy and use it to fabricate engine blocks. There were a number of magnesium alloys available that met or exceeded the requirements demanded by manufacturers for an engine block, but insufficient material stability at high temperatures hindered their actual use. Following are the two alloys which have been found suitable for mass production of engine blocks. AMC-SC1: In 2003 material scientists and engineers from the Cooperative Research Center for Cast Metals Manufacturing and the Australian Magnesium Corporation presented their discovery of sand-cast AMC-SC1 magnesium alloy [Anonymous, Magnesium alloy resists high temperature in engine blocks, Advanced Materials and Processes, August 2003, vol. 161, issue 8, p. 13.]. This grade of magnesium alloy contains two rare earth elements, lanthanum and cerium, and was heat-treated with T6. This stabilizes the strength of the alloy at high engine operating temperatures, which is a necessary requirement for a cylinder block material [16]. Bettles et al. had performed experiments to determine the yield and creep strengths of AMC-SC1 and their results are shown in Table 3 [Bettles, C. et al., AMC-SC1: A New Magnesium Alloy Suitable for Powertrain Applications, Society of Automotive Engineers, 2003, p. 2.]. From Table 3, the most significant point is that the yield strength of AMC-SC1 essentially stays the same at 177 °C as it does at room temperature. Table 3: Yield and creep strengths of magnesium AMC-SC1 at room temperature, 150 °C, and 177 °C [17]. Room temperature 24 °C 150 °C 177 °C Yield strength, MPa 120 116 117 Creep strength, MPa 120 98 This means that the material is able to tolerate a wide range of operating temperatures without a loss in strength. Other properties of the magnesium alloy 10 include good thermal conductivity, excellent machining and casting qualities, and excellent damping characteristics. To demonstrate the significant weight savings of magnesium alloy over cast iron and aluminum alloy, consider BMWs inline-6 R6 (shown in Figure 4), which replaced the companys M54 aluminum engine. Its cylinder block is made of AMC-SC1 and is said to have decreased the weight of a comparably-built gray cast iron and aluminum alloy block by 57% and 24% [Jost, Kevin: BMW builds better inline six, Automotive Engineering International, January 2005, pp. 20-32.]. So far, BMW is the only company to have used magnesium alloy cylinder blocks in production vehicles. But, with a significant weight advantage over the current alloys used today and negligible increase in cost, other manufacturers will begin to consider the use of AMC-SC1 and possibly other grades of magnesium alloys for engine blocks. Figure 4: BMWs 6-cylinder R6 powerplant uses a magnesium alloy AMC-SC1-fabricated cylinder block [Jost, Kevin: BMW builds better inline six, Automotive Engineering International, January 2005, pp. 20-32.]. PRODUCTION PROCESS: STANDARD CASTING WITH SOME MODIFICATIONS: This alloy can be cast using a standard production process, with some modifications. For a magnesium alloy engine to be economically viable, it is not merely the cost of the alloy that is important. The casting process must also be commercially viable. There are several modifications required if an existing casting line of cast iron or aluminum is to be converted to one producing magnesium parts. These can be summarised as follows: à ¢Ã¢â€š ¬Ã‚ ¢ A new inhibitor in the sand cores to prevent reaction between the melt and the sand. à ¢Ã¢â€š ¬Ã‚ ¢ A redesign of the runner and gating system to ensure adequate filling (magnesium alloys have a low heat content). à ¢Ã¢â€š ¬Ã‚ ¢ Preheating of the core package to 150 °C. à ¢Ã¢â€š ¬Ã‚ ¢ Modifications to the core package design to allow low pressure rather than gravity filling and feeding. AM-HP2: AM-HP2 A High Pressure Diecasting Magnesium Alloy: The AM-HP2 magnesium alloy has similar high-temperature strength to AM-SC1 and has been specially tailored for use in the high pressure diecasting process. Like AM-SC1, the light-weight alloy significantly increases fuel-efficiency, environmental sustainability and vehicle agility and is suitable for the powertrain components of vehicles, such as engines blocks etc. Need for New alloy:AM-HP2 AM-HP2 has been specifically developed as a diecasting alloy for high temperature automotive powertrain applications, such as engine blocks, structural sumps and automatic transmission housings. The alloy is based upon the successful sand casting alloy, AM-SC1, with a modified composition to make it suitable for the high pressure die casting process. Commercial Opportunities AM-HP2 Magnesium Alloy in the Auto industry: High pressure diecasting is a highly productive process for mass production of light alloy components. While the casting integrity of sand casting and low pressure/gravity permanent mould castings is higher than high pressure diecasting, the latter technology is cheaper. Thus, this process is gaining popularity among auto manufacturers for casting of aluminium engine blocks. It is also the common process for powertrain components such as transmission housings. There is a strong demand in the automotive industry for a suitable high pressure diecasting magnesium alloy for high volume powertrain applications. AM-HP2 exhibits good diecastability and the required high temperature mechanical properties for engine components (including engine blocks) and automatic transmission housings. It has similar creep properties to alloy, AM-SC1. Advantages of AM-HP2 Magnesium over Other Alloys: A key advantage of AM-HP2 is that the alloy is more diecastable than competitor high temperature creep resistant magnesium alloys.Thus, the alloy can be more readily cast into complex shapes with fewer rejects and a wider operating window. The alloy also has better high temperature creep strength than its competitors and thus offers considerable advantage to engine designers seeking to obtain maximum performance for lowest weight and cost. current status of AM-HP2 magnesium development: Pilot scale diecasting trials and laboratory testing of mechanical properties have demonstrated the suitability of AM-HP2 for mass produced powertrain components. PRODUCTION PROCESSES: 3.2 Casting Processes There are two methods used to cast engine blocks for all materials: green sand molding or lost foam casting. The latter, pioneered by General Motors for their Saturn vehicles, have[11] become more popular due to its capability to produce near net shape components, provide tight tolerances for critical components, and reduce machine maintenance and cost [19]. Green sand molding, however, is still widely used in industry as material costs are low and most metals can be cast by this method [Luther, Norris: Metalcasting and Molding Processes, [Online], 22 March 2005-last visited, Available: http://www.castingsoruce.com/tech_art_metalcasting.asp.]. 3.2.1 Green Sand Molding: Green sand molding the common method to cast engine blocks. The term green denotes the presence of moisture in the molding sand . Figure demonstrates the pattern used in sand casting. The pattern mounted into the moulding box along with the runner and ingate system ready to produce a mould. [http://www.dmdaustralia.com.au/block1.html] From Figure 2, a combination of silica sand, clay, and water poured in one-half of the block pattern with a wood or metal frame. The mold is then compacted by squeezing or jolting, and the process is repeated for the other half of the mold. A core consisting of hardened sand is used for support. Then, molten cast iron, aluminum, or magnesium alloy is poured into the combined molds and solidifies. Once the latter part has been completed, the molds are removed, and the cylinder block is cleaned and inspected. Heat treatment of the block is then undertaken to improve the mechanical properties of the alloy for suitable use. [7]. 12 LOST FOAM CASTING: THE PROCESS: Figure 6: Graphical description of the last 6 of 7 methods of the lost foam casting method [Anonymous, Aluminum Cylinder Block for General Motors Truck/SUV engines, A Design Study in Aluminum Casings, pp. 1-31.] The lost foam casting process uses a expanded polystyrene replica of the part being cast. 1)The coated replica/pattern is placed in a flask and loose sand is placed around the pattern and shaken into its voids. 2)Molten metal is then poured through a foam sprue, or funnel, into the sand where the hot metal melts and displaces the foam of the pattern. 3)the metal cools in the shape of the part. The basic steps of the lost foam casting process are: 1) Pattern Molding Bead Pre expansion and Conditioning, Tool Preheat, Pattern Molding, Pattern Aging 2)Pattern/Cluster Assembly 3)Pattern Coating and Drying 4)Sand Fill and Compaction Metal Casting and Cooling 5)Shakeout, Clean-up, and Finishing Lost foam casting is a more reliable and efficient casting technique of the manufacture of engine blocks than green sand molding. The technique begins with the use of polystyrene beads placed in preexpanders for wet expansion to control bead size and density to produce four separate block moldings to be glued together to form the final mold [7, 19]. Next, the metal tool is preheated to remove any moisture and then filled with the beads. The tool is then heated via steam and placed in an autoclave, where it is subjected to high pressures in order to create the molds [7]. The tool is removed from the autoclave and immersed in water to finish the moldings. Precise control over the heating and cooling aspect ensures dimensionally accurate, smooth and strong molds [Anonymous, Aluminum Cylinder Block for General Motors Truck/SUV engines, A Design Study in Aluminum Casings, pp. 1-31.]. If the tool was not heated before the beads were injected, the results would be rough finishes in the molds with low-strength sections. If the tool and beads stay heated for an extended period of time, or is not cooled enough, the beads become overfused, which produces surface variations in the moldings. If the tool has been inadequately cooled, the molds will contain variations in dimensions [Anonymous, Aluminum Cylinder Block for General Motors Truck/SUV engines, A Design Study in Aluminum Casings, pp. 1-31.]. Figure 3 shows the final half stages of the lost foam casting method. . From Figure 3, once the individual molds are glued together, the assembly is placed in a vat with water-based ceramic liquid to prevent molten metal from destroying the mold, stiffen the assembly, and provide a smooth finish [Anonymous, Aluminum Cylinder Block for General Motors Truck/SUV engines, A Design Study in Aluminum Casings, pp. 1-31.]. The assembly can also be sprayed with the ceramic liquid, but is a time-consuming process. Next, the coated foam engine block is filled with sand,[13] compacted, and immersed in the molten metal alloy. Once cooled, sand is removed from the metal casting, cleaned, and undergoes heat treatment to increase the mechanical properties of the block. Finally, coolant and oil passages are machined into the block. Advantages over conventional sand casting: Unlike conventional sand casting, the lost foam process allows more complex and detailed passages and other features to be cast directly into the part. The lost foam process: 1) Forms complex internal passages and features without cores. 2) Reduces part mass with near net shape capability. 3) Eliminates parting lines. 4) Reduces machining operations and costs. 5)Provides for tight tolerances in critical areas and features. Lost Foam Casting for Fine Features: The lost foam casting process allows more complex and detailed passages and other features to be cast directly into the cylinder block. 1) In the cylinder block, oil galleries, crank case ventilation channels, oil drain back passages, and coolant passages are cast into the block. 2) These features would otherwise require drilling or external plumbing (with a potential for leaks). 3)Lost Foam castings have tighter dimensional tolerances compared to sand castings, because variations caused by core shift and core variability are eliminated and there is much less tool wear over the production life. The direct result is a significant reduction in machining costs and infrastructure investment and fewer opportunities for errors in machining and assembly. A comparison of green sand casting to lost foam casting shows a number of distinct advantages for lost foam: Property Green Sand Casting Lost Foam Casting Complex Internal Features and Part Consolidation Complexity determined by sand core limitations geometry, strength, and cost. Extensive and complex internal features (as small as 0.20) available in lost foam, based on detail duplication and pattern assembly in foam. Dimensional Tolerances +/- 0.030 is typical depending on part size, complexity, and geometry +/- 0.005-0.010 is typical depending on part size, complexity, and geometry. Surface Finish Capabilities 250-600 microinches typical. Depends on grain fineness of sand. 60-250 microinches typical. Depends on bead size and ceramic coating grain fineness. Feature Accuracy Core movement and shift between mold halves across the parting line limit feature accuracy. No cores or mold halves to shift and degrade feature accuracy Parting Line and Draft Angles Parting lines and draft angles are necessary for molding. No parting lines in the mold and minimal draft on tools. Environmental Costs Sand recovery requires binder removal and time consuming sand clean-up Sand is binder free, so it can be easily and rapidly recovered a

Ideal Image of Nature in William Wordsworths The World is Too Much With Us :: World Is Too Much With Us

Ideal Image of Nature The World Is Too Much with Us by William Wordsworth represents modern humanity's lost spiritual connection with nature, in which he believed could only be preserved in memory. This poem is a sonnet that through images and metaphors offers an angry summation of the theme of communion with nature. Wordsworth repeats the fatalistic theme of humanities progress at the cost of preserving nature throughout the sonnet. The symbolism created by the images and metaphors represent Wordsworth's deep passion about the conflict between nature and modern progress. William Wordsworth was raised amid the mountains in a rustic society and spent a great deal of his childhood outdoors, in what he would later remember as a pure communion with nature. The life style that he led as a child brought him to the belief that, upon being born, human beings move from a perfect, idealized realm of nature into the destructive ambition of adult life (Phillips). Wordsworth's deep cynicism to the materialistic ambition of the Industrial Revolution during the early nineteenth century is evident in this sonnet. Images and metaphors alluding to mankind's greed, nature's innocence, and the speaker's rejection of accepted principles all serve to illustrate the speaker's passion to save the decadent era of the early 1800s. The first part, the octave, of "The World Is Too Much with Us" begins with Wordsworth accusing the modern age of having lost its connection to nature and everything meaningful: "Getting and spending, we lay waste our powers; /Little we see in Nature that is ours; /We have given our hearts away, a sordid boon" (2-4)! The idea that Wordsworth is trying to make clear, is that human beings (adults) are too preoccupied in the material value of things ("The world┘getting and spending" (1-2)) and have lost their spiritual connection with Mother Nature (childhood). "Little we see in Nature that is ours;" (3) Wordsworth is expressing that nature is not a commodity to be exploited by humans, but should coexist with humanity, and "We have given our hearts away, a sordid boon" (4)! he pronounces that in our materialistic lifestyles, nothing is meaningful anymore. He says that even when the sea "bares her bosom to the moon" (5) and the winds howl, humanity is still out of tune. These lines (5-7) suggest that nature is helpless and unknown to the destruction man is doing. "For this, for everything, we are out of tune;" (8) proposes that even in the spectacle of a storm, human beings (adults) look on uncaringly implying that we, humans, don't realize the damage we are inflicting on helpless nature.

Unhealthy Lifestyle

CAUSES OF UNHEALTHY LIFESTYLE An unhealthy lifestyle is one of the major contributor to health issue which is growing at an alarming rate issue in whole world as well. People influence their own health through their unhealthy lifestyles such as unhealthy diet,alcohol assumption and smoking and poor sleep hygiene. One of the critical causes is having an unhealthy diet. There is no doubt that the food that we eat significantly impact our health. The surge in the consumption of high fat foods can lead to compromised health and excessive weight.An unbalanced diet ensures the body can't gets the essential nutrients it needs to protects the body from certain diseases. In addition,alcohol consumption and smoking are the sources that lead to unhealthy lifestyle. Smoking is a harmful lifestyle as it seriously affect our health. In fact, Smoking may cause addict and hard to eliminate the habit . Too much intake of alcohol is not advisable. Drinking can be a slippery slope, as excessive drinkin g can cause problems in virtually every area of a person’s life.Futhermore,poor sleep hygiene is also major causes of unhealthy lifetyle which a large fraction of teenagers are involved in . Teenagers mostly spend their time staying in front of the computer all night long without sleeping. Slowly, they will mess up their time which is the opposite way and so even skip their breakfast . This situation clearly alert us that poor sleep hygiene will seriously affect our health . Unhealthy lifestyle of many today leads to poor health. Prevent is better than cure. As early as possible, we have to live a healthy lifestyle . (276 words)

Multiple Choice Questions Essay

1. Which of the following is true about a TCP/IP network? The network uses standards defined in TCP/IP RFC’s plus other standards. 2. Which of the following terms is not a common synonym for TCP/IP model? Ethernet / TCP/IP Mapping 3. Think generically about the idea of a networking standard, ignoring any particular standard or standards group. Which of the following is typically true of a standard? It exists as a written document / it has been passed through some form of review and approval or certification process 4. Contrast an international standard as compared to a de facto standard? De facto standard documents have been reviewed more thoroughly. / De Facto standards typically mean that the standards group has been authorized by many countries to create standards that apply to multiple countries 5. Which of the following are true about the commonly used version of the TCP/IP model as shown in this chapter? The data link layer sits lower in the model than the transport layer. / The physical layer sits just below the data link layer 6. The TCP/IP model refers to standards other than those the IETF defines in RFC’s. Which of these standards groups is typically the source of external LAN standards? IEEE / ANSI 7. Which of the following is not a typical reason for a group of ten companies to start a vendor group, for the purpose of pushing a new networking technology? To keep intellectual property rights to the technology inside the company 8. The TCP/IP and OSI models have some obvious differences, like the number of layers. Think about the more commonly used version of the TCP/IP model discussed in this chapter, and then think about how to talk about TCP/IP using OSI terms. Which of the following is a correctly phrased statement for  how to use OSI terminology? IP is a network layer protocol 9. Historically, which of the following models were the earliest models used in corporate networks? TCP/IP 10. Which of the following statements is true when comparing the OSI and the TCP/IP model as defined in RFC 1122? 11. A network engineer connects two PCs (PC1 and PC2) using Ethernet NICs and an Ethernet cable that has copper wires inside. The two PCs communicate successfully. Which of the following happens when PC1 sends bits to PC2? 12. A TCP/IP network includes an Ethernet LAN with 10 PCs uses a LAN switch. PC1 sends data intended for an app running on PC2. Which of the following mechanisms does Ethernet define so that PC2 receives and processes the data? The Ethernet header lists PC2’s MAC address so that PC2 will realize that the data is meant for PC2 13. Two network pros are having a conversation about some issues in a network. They discuss some issues related to how PPP forwards data, so they happen to be discussing the data structure that includes the PPP header and trailer. Which of the following terms do they use? Packet 14. Which of the following are true facts about IP addresses? Are listed in the data-link trailer and used by routers to make a forwarding decision 15. Which of the following answers is true about Ethernet MAC addresses? All of the above. 16. Witch of the following statements is true comparing LANs and WANs? LANs generally connect devices that are nearer to each other, compared to WANs. WANs are purchased, and LANs are leased. 17. Which of the following answers list true facts about the data link layer of the TCP/IP? Two TCP/IP data-link protocols are Ethernet and PPP. Data-link protocols define addresses that identify devices connected to the underlying physical link. 18. Which of the following answers list true facts about the network layer of TCP/IP? Two TCP/IP data-link protocols are Ethernet and PPP. Data-link protocols define addresses that identify devices connected to the underlying physical link. 19. Which of the following answers lists true facts about the transport layer of ICP/IP? None of the answers are correct. 20. A PC user opens a web browser and sends a request to a web server to load a new web page. Three routers forward the data as it passes from client to server. Consider the data plus all headers and trailers that go from the web client to the web server. Which of the following headers go all the way from the web client to the web server? Network layer header, Application layer header and Data-link header. Define Key Terms TCP/IP network- It is commonly known as TCP/IP, because it’s most important protocols, the Transmission Control Protocol (TCP) and the Internet Protocol (IP), were the first networking protocols defined in this standard Networking standard- record the details of exactly what a new networking technology does, and how it does what it does. Networks do not work if the pieces do not work together, and standards help everyone agree on how something works so that it works well within the network. TCP/IP model- defines a large set of standards, which, when implemented together, create a safe and useful network. Open networking model- shares the details so that any vendor can make products using those standards. Open Systems Interconnection (OSI) model- a conceptual model that characterizes and standardizes the internal functions of a communication  system by partitioning it into abstraction layers. Encoding- Creates something like a spoken language that uses electricity Header- A place to store a message that needs to flow through the network with the user data that precedes the data. Trailer- A place to store a message that needs to flow through the network with the user data that follows the data. Leased line- the equivalent of a cable directly between tow remote sites. Internet Protocol (IP) – Lists the rules so that the network can forward data from end to end through the entire TCP/IP network. IP address- identifies a device in a TCP/IP network. IP routing- Defines exactly how routers makes their choices of how to forward data in a TCP/IP network. Frame- Refers to encapsulated data that includes the data-link header and trailer, plus everything in between. Packet- refers to what sits between the data-link hearer and trailer, but not including the data-link header and trailer.

Characters in Hamlet Essays

Characters in Hamlet Essays Characters in Hamlet Essay Characters in Hamlet Essay Aphelions descent into madness is the ultimate tragedy of Hamlet when considering her family distrust of her worth and virtue, and her lovers betrayal and cruelty. The first of the many unfortunate series of events which resulted in Aphelions madness was her fathers insensitive advice in Act I SC. , which in other words was him mocking her and installing into her dead the misogynistic idea that all her worth as a woman will ever be is what man she marries. He warns her that if she fools around with Hamlet and lets her supposed silly girlish fantasies get the best of her, she will be deemed a where and her chances at ever maiming a decent man will be diminished. He puts it best in lines 1 10-1 18 of this scene; Affection, pup! You speak like a green girl insisted in such perilous circumstance. Do you believe his tenders, as you call them? Tender yourself more dearly or youll tender me a fool. pretty harsh, to say the least. He is more worried about his reputation Han he is about his daughters feelings. He had just finished giving her brother, Alerter, such wonderful and useful advice, and he then speaks to her as if she were a naive young girl submerged in lust disguised as love for her beloved Hamlet. This is exactly where the self destructive road begins for the ill-fated Aphelia; consequently leading to her lunacy and loss of self worth. Furthermore into Aphelions heartbreak, her lover proves her fathers lecture to be true when all her heart really wanted was for him to be proven wrong. In Act 3 Sc. 1 Hamlet begins with an extremely malicious sarcasm towards her. He thanks her for her initial pleasantries (l humbly thank you, well, well, well,). He then readily denies that he ever truly cared for her. Since she wasnt expecting this from her dear lover, she is left in shock when her once charming prince demands Get thee to a nunnery (168). The connotations of the meaning of nunnery is enough in and of itself to be a cruel wake up call to her. Aphelions sanity begins to unravel itself even more at this point. Hamlets melancholy grants him the flexibility to convey manic-depressive measures, while Aphelions is much more painful and overwhelming. The sat straw for Aphelia was without a doubt her father, Polonium, death. This is where she shares a common connection with Hamlet: the loss of a parental figure. The difference here is that Hamlet actually causes this despair and remorse, and even after he accidentally murders Polonium it doesnt appear to occur to him the potential effects of his actions to Aphelia. Hamlets slaying of Polonium is what spurs Aphelia into psychosis, and it isnt pretty. She has now lost all hope, and has come to the bitter realization that love is more painful than it is beautiful. She is left utterly alone in the world; her lover has abandoned her and her father dead. All the pain and sorrow she has encountered has given her a deeper perspective on everything.

Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist

Analytical Essay Sample on Harrison Bergeron Can an Equal Society Truly Exist Can an equal society truly exist? The story, â€Å"Harrison Bergeron† gives one perspective answer to this question throughout the story. The story portrays one main conflict between Harrison Bergeron, a genius boy who is very talented, against a â€Å"government† that makes the entire society equal by handicapping the more gifted, down to the level of the less fortunate or incapable. Harrison constantly outgrows his tremendous handicaps faster than the government can create them and plans to overthrow the handicap government and society with his genius. The reader learns that there is a constant struggle with the people in the society who are smarter being able to think on there own for a short while to only come and find themselves lost, since their handicaps have kicked in and made their thought process vanish. The reader also realizes that the normal functions of humanity can’t take place: conversations, fascination or entertainment, and the ability of knowle dge and the sense of learning, are lost. The absence of uniqueness and diversity are not present and formality and same-ness is enforced and therefore accepted. The story â€Å"Harrison Bergeron† shows that equality is a non-valued gift of uniqueness for all humans. All humans can never be truly equal in the eyes of the world. Near the opening few paragraphs of the story the reader learns that intelligence may be handicapped yet the ability to reason hasn’t been lost. Hazel tells George that she thinks he looks tired. She says, â€Å"All of a sudden you look so tired. Why don’t you stretch out on the sofa, so’s you can rest your handicap bag and the pillows, honeybunch.† â€Å"Go on rest the bag for a little while. I don’t care if you’re not equal to me for a while.† â€Å"You been so tired lately-kind of wore out. If there was just some way we could make a little hole in the bottom of the bag, and just take out a few of them lead balls. Just a few.† George responds by saying, â€Å"Two years in prison and two thousand dollars fine for every ball I took out. I don’t call that a bargain.† In this part of the dialogue we learn the more intelligent George, of many intellectual handicaps, still can reason better than his wife who isn’ t handicapped. The wife tries to persuade him and convince him that he should take off his handicaps for a while and rest. George can still better understand the consequences of those potential actions and thus can still outsmart his wife by making a different decision. Through this passage, the reader also learns that even in this handicap society of â€Å"equality† not everyone is truly equal. If everyone was truly equal George wouldn’t have been able to make a more correct reasoning than another person and choose different actions based on knowledge and reason. This just once again proves that even in a â€Å"perfect† society not everything is perfect. At the end of the story and at the climax the reader learns about the character Harrison Bergeron. The genius boy starts to plot to overthrow the handicapper General and her government. By escaping from jail Harrison proceeds to a TV studio to proclaim his revolt to the rest of the society. Once ripping off his handicaps and the handicaps of the rest of the people in the TV studio area, Harrison began to show the joys of having talents. He asks the orchestra to play their best so he and the ballerina can truly make a wonderful dance and experience what music is supposed to truly be. As the wonderful music is played and the elaborate dance proceeds, the Handicap General herself storms the studio and kills the ballerina and Harrison instantly and orders the orchestra to put on there handicaps immediately or they were to be killed. All this time the Harrison family consisting of Hazel and George are watching all of these actions unfold on TV about their son. After Harrison is shot dead, Hazel begins to cry but just momentarily she stops and can’t remember why she was crying. The author wants to show that not even the parents of a murdered child can grieve over his or her death. These events proved that true emotions couldn’t have been grasped or even been able to take effect. If grief can’t be grasped, can love? This handicapped world of equality just may be one without love and one without knowledge and uniqueness of individuals. All humans can never truly be equal, be able to express and grasp feelings, and convey their own personal uniqueness. It was proved in this â€Å"perfect† society where everyone was to be equal and it was proved incorrect. While one person can reason better than another, an equal society thus cannot exist. Learning that in some cases some individuals have such greater intelligence, they may pose a threat to the collapse of a â€Å"perfect† society since the intelligent figure may be more gifted than the leaders of the government and thus be able to out smart them before they can take control of the intelligent figure. Can a perfect society exist without emotions and the ability to share with others? This story of Harrison Bergeron makes the reader consider that exact question and make them think from examples from the story if it is truly possible. The author ends the story with the Handicap government prevailing over its people and thus with the reign of the government . Yet, the author through example actions and accounts supports how a perfect society cannot exist and relays some of the flaws and hindrances that may account to the downfall of the â€Å"perfect† society. The author portrays the society winning and prevailing literally but most importantly he only uses that event as the story line and makes the plot support against it. The story of â€Å"Harrison Bergeron† will make whoever reads it think about equality and how it can go so far to pose a threat to society and humanity. After reading the story one may feel a great sense of appreciation to an American Democratic society of free expression and allow for the possibilities of using ones gifts to the fullest. Through this story one may believe a perfect society can never exist, yet we wait for the day when the expressions of emotions, the sharing of talents and gifts, and mostly love can all be experienced in the eyes of people who perceive each other as truly equals. You can order a custom essay, term paper, research paper, thesis or dissertation on Harrison Bergeron topics at CustomWritings.com professional custom essay writing service which provides students with high-quality custom written papers at an affordable cost.

Abraham Van Helsing Essay Example for Free

Abraham Van Helsing Essay Bram Stoker (35) , Lucy Westenra (6) , Count (5) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? Innocence, chastity, purity, and married life are just a few things that made up the ‘image’ of the nineteenth century Victorian woman. During this time, it was greatly looked down upon if a woman chose to stay single, as she would be pitied and dubbed a â€Å"whore†. Lucy Westenra is one of the main characters in the novel, Dracula by Bram Stoker. Lucy is a beautiful young lady whose innocence and virtuous being draws three suitors to her. Although, this portrayed innocence is not the only thing that is drawing these men towards her. Lucy has a sexual appeal to her personality, much different than her best friend Mina Murray and the typical Victorian woman. This sense of sexual desire will eventually lead her right into the dangerous and evil arms of Count Dracula. The Count only has the ability to attack willing victims, which is why the sexually driven Victorian woman, Lucy Westenra is the first character to become victimized by Dracula’s deadly spell. Count Dracula was an evil, lustful vampire who wanted nothing but power and control. He lived in an Eastern European country called, Transylvania. The Count preyed on any individual who would make him feel in control and powerful of the situation. This is why Lucy Westenra was targeted and made Dracula’s first victim. The first peculiar account Lucy and Mina experience was when they see a Russian ship wrecked near the shore and hear that the there was no life aboard and the captain had died holding a crucifix in his hands. Soon after the account, Lucy started mysteriously sleep walking many night in a row into the grave yard near her home. One night, Mina had awoken the Rowatt 3 find Lucy missing and not in her bed, she then found her outside with a creature with beaming red eyes hunched over her. Mina tried to save her friend but by the time she got over there, the creature was gone. In the morning Mina had found strange dots on Lucy’s neck and after struggling for weeks Lucy became deathly sick and started to change before everyone’s eyes. Unknowingly, she was transforming into a super natural and dangerous form of herself while dead and lying in a cold grave. â€Å"Indeed, it is not only Lucy and Mina who are dramatically transformed in the draining, but Dracula himself, whose transformations are much more varied and complex than those of his victims.† (Pg. 238, Viragh) Count Dracula had stripped this woman of her innocence and virtue by changing her to an evil vampire just like him. Dracula now had control over Lucy but only because she was willing to let him control her. In the nineteenth century, straying away from who a woman is supposed to be according to the Roman Catholic Church is heresy. A woman was never to be with more than one man, but was to be married and completely faithful to her partner. This century was ruled by â€Å"the belief that an individual’s sex and sexuality form the most basic core of their identity, potentiality, social/political standing, and freedom† (Pg. 1, Ridgway) Lucy Westenra had a completely different mindset as she expressed in a letter to her dear friend Mina. â€Å"Why can’t they let a girl marry three men, or as many as want her, and save all this trouble?† (Pg. 66, Stoker) After Lucy states these words in her letter, she immediately admits to her thoughts and actions being heresy. Just because she confessed Rowatt 4 to this sin against the church and her beliefs does not simply alleviate Lucy’s sexual desire. This difference between Lucy and other nineteenth century virtuous women was not just a phase of rebellion, it was psychological. Lucy is fully aware that she is desired by many men and she lets that get into her head, essentially she is feeding off the attention. This vulnerability and openness is why Lucy Westenra is Count Dracula’s first and easiest target. The first time the Count starts to get into Lucy’s head is after her and Mina see the wrecked boat upon shore, containing the containers of dirt. These were Dracula’s sleeping quarters. This fact was not known by the women at the time, but soon after this event is when Lucy starts to sleep walk. This sleep walking is not a coincidence but is psychologically connected to her sinful desires of lustfulness. Count Dracula only has the power the attack willing victims, which could only mean Lucy knew in her subconscious what she was doing by going out to the cemetery at nights. This spell Dracula puts on Lucy is the same spell he put on the three women who now life in Dracula Castle with him. These women were just as innocent and virtuous as Lucy was and are now sex crazed and evil just as the Count is. This â€Å"spell† was a way to undermine women so that Dracula would feel powerful and controlling over them. In essence, Lucy Westenra was a seemingly virtuous nineteenth century Victorian woman who actually had underlying sexual desires. These desires made Lucy vulnerable to Count Dracula, who was consumed with gaining control over his victims. Because of her lustful manor, Lucy was drawn to the attack of Dracula and fell under his deep spell. From then on there was no turning back. Stoker, Bram. Dracula. 1897. New York: Oxford University Press, 1990. Viragh, Attila. â€Å"Can The Vampire Speak? Dracula As Discourse On Cultural Extinction.† English Literature In Transition, 1880-1920 56.2 (2013): 231-245. MLA International Bibliography. Web. 25 Sept. 2013. Ridgway, Stephan. â€Å"Victorian Sexuality† in â€Å"Sexuality and Modernity† originally written as a lecture for Sociology at Sydney University, 1996. Isis Creations. Web. 12 Nov. 2010. Abraham Van Helsing. (2016, May 08).

SC2C67C Rights, social justice and diversity. (Criminology subject) Essay

SC2C67C Rights, social justice and diversity. (Criminology subject) - Essay Example His major thesis was that the basic equalities that we all share as ‘citizens’ in modern western industrialized democracies have the effect of reducing or ameliorating basic inequalities. In T.H. Marshall’s view, citizenship should mean an enhancement in the concrete substance of civil life, a general reduction of risk and insecurity, an equalisation between the more and less fortunate people in all areas and at all levels (p.1965). The main purpose of citizenship according to T.H. Marshall is to achieve a fuller measure of equality, an enrichment of the various aspects of which the status is made, and an increase in the number of those on whom the status of citizenship is bestowed. Equalisation is not so much between classes as between individuals within a population which is now taken as one class. Equality of status is considered to be more important than equality of income (Dwyer, 2004: p.1965). The rights of citizenship: Dwyer (2004: p.1965) states that T.H. Marshall had delineated three rights, as integral to citizenship: civil (legal), political and social: The civil element is composed of the rights necessary for individual freedom – liberty of the person, freedom of speech, thought and faith, the right to own property and to conclude valid contracts, and the right to justice. The political element is the right to participate in the exercise of political power, which includes universal suffrage, which is the right to vote without restrictions such as property qualifications, and the right to hold public office. The social element is the whole range from the right to basic economic welfare and security, to the right to share in the full in the social heritage, and to live a civilized life according to the standards prevailing in society (Dwyer, 2004: p.1965). The duties of citizenship: Corresponding to the rights are the duties of citizenship: paying taxes and insurance contributions, education

Newton's laws Essay Example | Topics and Well Written Essays - 1250 words

Newton's laws - Essay Example Newton's laws of motion (law of inertia, fundamental law of dynamics, law of reciprocal actions) were verified by experiment and observation for over 200 years, and they are excellent approximations at the scales and speeds of everyday life. At the atomic scale, they become a poorer approximation to quantum mechanics, and at speeds comparable to the speed of light, they become a poorer approximation to relativity. Just as they fail for material objects moving at speeds close to the speed of light, they fail for light itself. Newton's first law appeared to be in the past just a special case of the second law, and it was thought Newton stated the first law separately simply in order to throw down the gauntlet to the Aristotelians. However, modern physicists think that the First Law defines the reference frames in which the other two laws are valid. These reference frames are called inertial reference frames or Galilean reference frames, and are moving at constant velocity, that is to say, without acceleration. (Note that an object may have a constant speed through its motion path and yet have a non-zero acceleration, as in the case of uniform circular motion. This means that the surface of the Earth is not an inertial reference frame, since the Earth is rotating on its axis and orbits around the Sun. However, for many experiments, the Earth's surface can safely be assumed to be inertial. The law of gravity became Sir Isaac Newton's best-known discovery. Newton warned against using it to view the universe as a mere machine, like a great clock.

The Canadian Health Act Essay Example | Topics and Well Written Essays - 750 words

The Canadian Health Act - Essay Example This paper explores the strategic failures of these five criteria with regard to the present Canadian healthcare system. I tend to argue that the Canadian health care lags behind in quality even though it is characterized by an excellent policy framework. To begin with, the public administration criterion mainly intends to describe the system of healthcare administration by a public authority. Under this system, the concerned public authority administers the healthcare insurance plan on a non-profitable basis. Similarly, the comprehensiveness criterion demands that the healthcare insurance plan must insure all services which are ‘medically necessary’ for each province (Parliamentary Information and research Service, n.d.). At the same time, the third criterion universality has designed to ensure the unbiased healthcare services to everyone. Hence, this system gives access for all the residents to healthcare insurance and other related services. It is identified that port ability is a very similar criterion to universality. It asks to make provisions for extending the insurance coverage to all persons who are temporarily absent from their respective provinces or from Canada. The last criterion accessibility requires the indiscriminate services to the insured person without considering their age, income, or health status. Although the five criteria seem to be the powerful ingredients of the Canada health Act 1984, in my opinion, the criterion of comprehensiveness is the most fruitful one. It is defined under section 9 of the Canada Health Act 1984 and demands that the health care insurance plan must â€Å"cover all insured health services provided by hospitals, physicians, or dentists (surgical-dental services which require a hospital setting) and, where the law of a province permits, similar or additional services rendered by other health care practitioners† (lecture notes; slide 38). This criterion ensures the coverage for all healthcare serv ices under health care insurance plan. It is opined that improved health care facilities are the part of social justice since all individual have certain interests regarding their health. Choudhry (1996) tells that the basic idea behind this criterion is that an individual gets wide range of opportunities in order to cover his/her disability. The effect of this criterion saves the Canadian people from the overburden of healthcare expenses. Hence, people do not need to put off their medical consultation on the ground of lack of finance. It is estimated that lion’s part of the expenditure on Canada’s dental care services were financed privately. In order to overcome this difficulty, the comprehensiveness criterion of the new Act covers dental services also. Similarly, healthy generation is the essential requirement and asset of every nation since this factor adds value to the manpower requirements of the economy. Although the terms of the Canada Health Act 1984 are enoug h to cover the need of the Canadian society, some of its features fail to meet its actual intentions; especially, universality, accessibility, and comprehensiveness. The criterion of universality demands the cent percent serviceability to persons who are covered under healthcare insurance plan. However, there are not enough doctors in the country to satisfy this demand. As a result, the universality factor fails to meet its actual requirements. Similarly, the accessibility factor tries to avoid all health care disparities

Organisational Culture, Artifacts, role of Artifacts in Organisational Research Paper

Organisational Culture, Artifacts, role of Artifacts in Organisational Change and S.M.A.R.T Objectives - Research Paper Example In essence, organizational culture refers to the â€Å"pattern of shared basic assumptions that the group learned as it solved problems that have worked well enough to be taught to new members as the correct way to perceive, think and feel in relation to those problems† (Willcoxson & Millet 2000). Culture is not a distinguishable aspect of an organization. Organizational culture is a principal set of beliefs and values coherent among leaders in steering the organization, and interpreted by the employees and managers into proper conducts and armored through incentives and permits. Organizational cultures are formed and transformed over time. Needless to say, there is a broad correspondence among authors and scholars on how the organizational culture reacts to and replicates industry attributes and community traits held by the organization employees. Moreover, it also typifies the traits and values of its leaders or founders (Gordon, 1991). Schein denotes that organizational culture is both defined and epitomized by â€Å"group strictures and prescriptive criteria and that provide the basis for allocating status, power, rewards, authority and respect†. Culture defines â€Å"what a group pays attention to and monitors in the external environment and how it responds to its environment† (Brown, 1995). ... In reference to Kelly (2008), â€Å"Organizational culture is the essence of organizations defining what’s grave and setting the standards by which to measure success†. The health care and public health systems in United States have had a recurring trend and an emergent culture. Over decades, there has been limited diversity in leadership, with women given little opportunities to hold executive positions. In addition, there has been an existent disparity in salaries between women and men in the health care and public health systems (Lantz, 2008). Cultural Artifacts Across the world, cultures formulate tangible and intangible artifacts that typify their culture. Willcoxson & Millet (2000) define artifacts as the â€Å"visible structure and practices, such as policies and procedures, which can be monitored and changed if necessary†. Artifacts include observable symbols and signs, physical structures, language, ceremonies and stories. In reference to Willcoxson & Mi llet (2000), â€Å"artifacts provide the lasting glue that holds the organization together and provides an anchoring point to ground the organization†. In the United States health care and public health system, gender inequality is an impending artifact. Role of Artifacts in organizational change In reference to Kelly (2008), changing organizational culture to maintain the organization’s feasibility can be extremely â€Å"challenging unless grounded on sound logic†. Organizational change involves alteration of the artifacts. Artifacts can be used in changing the organizational culture. In the process of organizational culture change, comprehension of cultural artifacts is critical. Artifacts should be adapted to support changes in the organization culture. Needless

Cuban Missle Crisis Essay Example | Topics and Well Written Essays - 750 words

Cuban Missle Crisis - Essay Example The role of Khrushchev in the Cuban Missile Crisis provides insights to the success or failures of him as a leader of the Soviet Union. However a lot of research on his role in the event has focused primarily on explaining the reasons of his decisions to place the missiles in Cuba. Taubman, points out that placing of the missiles in Cuba are viewed by Khrushchev as a cure for the entire world thus alleviating the domestic troubles and showing to his colleagues that he was a worthy leader. Khrushchev in his memoirs explains his decision of placing the missile and crisis as; â€Å"We shipped our weapons to Cuba precisely for the prevention of aggression against her! That is why the Soviet government reaffirmed its agreement to the removal of the ballistic rockets from Cuba† (Khrushchev). The reasoning behind placing of the missiles as given by Khrushchev was logical and can be considered as a justifiable personal reaction. According to White, it was noted that Khrushchev as a pe rson was ‘innovative and conciliatory,’ but also ‘erratic and dangerous’ (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis), thus such decision coming from him can be attributed to his incongruous personality mix. However the decision of Khrushchev was in view of the Soviet Union’s â€Å"Caribbean Crisis† and in an attempt to counter the increasing global power of US and the hostile stance it had taken in Latin America. In the last month of year 1962, Khrushchev stated that he could see â€Å"a possibility of defending the freedom-loving people of Cuba by stationing missiles there.† (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis). For Khrushchev, Cuba was a ray of hope in the iron curtain, through which he could see the opportunity to bolster the image and power of Soviet Communism and to reject the Beijing accusation. Through this he had the opportunity to address the most critical iss ues concerning the Soviet Union, like: settlement over Berlin, military strategic parity with US and to attain communist prestige in the eyes of Beijing. Although the decision of Khrushchev for placing the missile can be seen as a serious tactical blunder, but his actions during the crisis along with response from Kennedy helped in preventing an atomic war. Although another medium could have been adopted by Khrushchev to strike a better deal for Soviet Union, however he deserves respect for risking his careers, setting aside his pride and withdrawing the missiles. Since the 1962, the unbroken state of Cuba is attributed to the Cuban-Soviet relations serve as a victory for the Soviet Union (Roeschley) Also, as a result of the Soviet-American pact on not invading Cuba was a success for the Soviet in securing victory for Latin American states thus protecting Cuba from another attack like that of the Bay of pigs. In his memoirs, Khrushchev recalls it as, â€Å"if Cuba fell, other Latin American countries would reject us, claiming that for all our might the Soviet Union hadn’t been able to do anything for Cuba except to make empty protests to the United Nations, we had to think of some way of confronting America with

Beauty (Re)discovers the Male Body by Susan Bordo Essay

Beauty (Re)discovers the Male Body by Susan Bordo - Essay Example Technology has played a vital role in the evolution of advertisements, and television, radio, print media, LED screens etc are the most readily and widely accepted sources of advertisements. The studies conducted on consumer behavioral psychology have given marketers a boost in tackling their consumers. Basic human needs and desires can be a very effective accelerator for marketing since they grab attention more easily. The primary trends in advertisements that Bordo talks about in â€Å"Beauty (Re)discovers the male body† are of clothing and fashion. These two goods have found their most successful marketing approach which is to tell the consumer what is beautiful and what is not. The advertisements of these two products have primarily changed the perception of beauty and that can be observed in the recent years. The concept of masculinity has shifted in the recent years. Once the Marlboro described masculinity as tough, rough and calm in its advertisements, now masculinity i s more associated with the white collar look. The role of genders in advertisemnts has changed in a peculiar sense. The essence has been the same. The portrayal of men and women has been for the same purpose but it has changed its mode and approach. The aim has been to provide the consumer with a unique identity and for that the consumer can be convinced of what identity he/she wants. Self image has become increasingly important over the last two decades and this self image is primarily related to the appeal their appearances produce to other people. The desire to look like someone else and the desire to have someone else is in essence the reason for the war of the sexes. The video commercial of Calvin Klein underwear X can be an ideal depiction of objectification of men. The commercial stars four male models with seemingly perfect bodies; three of them white and one black. The commercial is in black and white and the models seem to be oiled up. Each guy addresses the viewers indivi dually in his underwear. Almost all the underwear that they are wearing highlights the outline of their penises. The commercial starts with one model calling the viewers. After the first model makes his statement, the camera shifts to the next model and after he makes his statement the camera shifts to the third models and this is how the advertisement continues showing all four models addressing the viewers in a cycle. All four male models are extremely confident and blunt. They convey confidence, through an image they portray, that anyone can succumb to their sexual appeal. The models have stiff but not exactly Schwarzenegger bodies. For convenience in visualizing the advertisement, the advertisement can be broken down into parts. In the first part of the commercial each model asks the viewers if they want to see his penis. Though the word â€Å"penis† itself is censored, the audience, as is evidently intended by the advertisement’s producers, can well make it out. I n the second part the models assert that the viewers want to see their penises. They are shown to be so good at reading the minds of people from their experience that they know for sure that the viewers want to see their penises. One of the models asks the viewers to look at his face not at his crotch. In the second part of the commercial one of the models makes a bargain for showing his penis. His statement sounds like â€Å"

Cuban Missle Crisis Essay Example | Topics and Well Written Essays - 750 words

Cuban Missle Crisis - Essay Example The role of Khrushchev in the Cuban Missile Crisis provides insights to the success or failures of him as a leader of the Soviet Union. However a lot of research on his role in the event has focused primarily on explaining the reasons of his decisions to place the missiles in Cuba. Taubman, points out that placing of the missiles in Cuba are viewed by Khrushchev as a cure for the entire world thus alleviating the domestic troubles and showing to his colleagues that he was a worthy leader. Khrushchev in his memoirs explains his decision of placing the missile and crisis as; â€Å"We shipped our weapons to Cuba precisely for the prevention of aggression against her! That is why the Soviet government reaffirmed its agreement to the removal of the ballistic rockets from Cuba† (Khrushchev). The reasoning behind placing of the missiles as given by Khrushchev was logical and can be considered as a justifiable personal reaction. According to White, it was noted that Khrushchev as a pe rson was ‘innovative and conciliatory,’ but also ‘erratic and dangerous’ (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis), thus such decision coming from him can be attributed to his incongruous personality mix. However the decision of Khrushchev was in view of the Soviet Union’s â€Å"Caribbean Crisis† and in an attempt to counter the increasing global power of US and the hostile stance it had taken in Latin America. In the last month of year 1962, Khrushchev stated that he could see â€Å"a possibility of defending the freedom-loving people of Cuba by stationing missiles there.† (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis). For Khrushchev, Cuba was a ray of hope in the iron curtain, through which he could see the opportunity to bolster the image and power of Soviet Communism and to reject the Beijing accusation. Through this he had the opportunity to address the most critical iss ues concerning the Soviet Union, like: settlement over Berlin, military strategic parity with US and to attain communist prestige in the eyes of Beijing. Although the decision of Khrushchev for placing the missile can be seen as a serious tactical blunder, but his actions during the crisis along with response from Kennedy helped in preventing an atomic war. Although another medium could have been adopted by Khrushchev to strike a better deal for Soviet Union, however he deserves respect for risking his careers, setting aside his pride and withdrawing the missiles. Since the 1962, the unbroken state of Cuba is attributed to the Cuban-Soviet relations serve as a victory for the Soviet Union (Roeschley) Also, as a result of the Soviet-American pact on not invading Cuba was a success for the Soviet in securing victory for Latin American states thus protecting Cuba from another attack like that of the Bay of pigs. In his memoirs, Khrushchev recalls it as, â€Å"if Cuba fell, other Latin American countries would reject us, claiming that for all our might the Soviet Union hadn’t been able to do anything for Cuba except to make empty protests to the United Nations, we had to think of some way of confronting America with

Art Therapy Essay Example for Free

Art Therapy Essay I. Introduction, History, and Problem Art speaks of originality, individuality, a creative process, graphic materials, colors, textures, spontaneity, risk, alternatives, and imagination†¦ Therapy implies taking care of, waiting, listening, healing, moving towards wholeness, growth provoking medicine, human exchange, sympathetic understanding† (Fleshman and Fryrear, 1981, p.75), quoting from a research paper of Dr. Carol Lark of The Art Center in Missouri. So what then truly is Art Therapy? Art therapy is a form of psychological therapy that employs artistic media, not verbal communication, as its principal means of communication to help and cure patients, who are suffering from traumatic experiences, mental or physical problems, and behavioral imbalance. Art media includes painting or drawing, photo image, sculpture, clay art, color art and other forms that showcase their feelings, moods, and maybe even show hidden talents or abilities that they are not aware of. But clients who are in need of this therapy do not have to be skilled in the arts, for the main concern is not the aesthetics of the creation but to cause change and growth in the life of the client. Art therapy is a procedure administered by an art therapist in a designated art therapy room to bring about a successful result of the practice. The art therapist is a highly-trained and experienced professional whose skills are tested by a patient in a complex and difficult task to improve his/her well-being. They are well educated about human nature and development, psychological theories, clinical practice, spiritual, multicultural and artistic language and traditions, and the healing probabilities of art. Art therapist convenes with people of all ages and social standing either in individual or group settings. The art therapy room or â€Å"creative arena† (Case, 1992, p.19) is the place where a â€Å"triangular relationship† (Case, 1992, p.19) is formed by the art work created, the patient or client, and the therapist. This kind of relationship is what makes art therapy different form other clinical practices of therapy. This arena is expected to be a place of security and of peace so that the right therapeutic process is administered thoroughly and far better results are achieved. Art therapy was first coined by an artist named Adrian Hill who was practicing it with his tuberculosis patients at the King Edward VII Sanatorium in Sussex to recover from their illness. In its formative years in the United States, from the early 1930s through the middle 1950s, art therapy was practiced by fine artists and art educators in medical, psychiatric and educational centers and facilities. Although the first post was established in 1946, early stages of the profession of art therapy were seen in the 1950s. There were debates and discussions whether it is to be considered a profession or an acceptable mode of therapy in psychology. Through the other disciplines, these are psychology, sociology, anthropology, physiology, aesthetics, and education, it later became known as a profession and was officially recognized in the health service in 1981. It became extensively distinguished from then on and is continuously expanding. Since art therapy is practiced by different therapists, it is rather a diverse career or clinical practice. However, despite the diversity of work, I believe that art therapy improves/changes attitude of people who have psychological problems. II. Function/Significance of Research This research is designed to further address the argument within this kind of profession: whether it is the art creation itself that serves as a healing mediator, whether it is the existence of the therapist that uplifts the distraught, whether it is the art therapy place that serves as a temporary haven, or is it the overall components of art therapy-the art, the therapist, and the therapy room- working together as a team to improve the condition of the patient. It aims to present an understanding of art therapy as an effective psychotherapeutic approach to patients and give them an idea of the progress of this clinical practice. The discussion in the rationale page is an extensive talk about the real claims of art therapy as a healing process to psychologically-impaired individuals. It talks about the factors that comprise a sound art therapy session and the affirmation seen by therapists on their clients after the artistic experience is explored. This paper intends to introduce to the readers both the theory, applications, and practices of art therapy and gives them the imagination to discover the value of it through different work settings. There is also the attempt to summarize the most important points and features of this kind of practice for understanding of new readers to this field. Although, the foremost objective of this paper is to make people believe what they think is unbelievable in the arts and its purpose. To let them realize that healing is not just a personal struggle if you let other people come into your life and show you the way to personal redemption. III. Rationale (explore the hypothesis) When Hill started to practice art therapy, he discovered that painting has two purposes for the patient: it became a way to kill the time and it also provided them a medium to release anxiety and trauma. Even in the most serious or aggravating situations in our lives, through artistic expressions we experience a sense of power and liberation; our dignity and self-respect are stimulated by this creative activity as opposed to those who say that creative expression is a shallow approach to good health and well-being. History shows that self-repair and total transformation is achieved through the dominant force of art expression. Victims of disaster, tragedy, despair, or the daily dangers of life respond to these kinds of cases with affirmations of care and love for each other due to the healing process of art therapy conducted in peaceful and safe places of free expression. Take for example the case of 9/11 terrorist attacks. During their time of grief, people gathered together to release the negative emotions and commemorate the loss of their loved ones. Despite the hatred and anger, compassion among them superseded everything. Within the area of attacks, people offered flowers, prayers, songs, and presented memorabilia such as drawings, sketches, photo images of the victims. These are true examples of artistic expression, both the verbal and nonverbal medium that help the families and friends of the victims overcome the pain and trauma of losing a loved one. â€Å"Psychological safety is a primary element of the healing environment† (Kalmanowitz, 2005, p.xiv) because they are afraid to reveal themselves in places where they believe their artworks and actions will be misunderstood and shamed. In this tragedy, even though the towers were the targets of attacks, these people felt secure expressing their grief because mainly of the overflow of emotions encompassing the area. They felt that it was okay to pour out their pain, and they were not alone. Volunteer groups, either professional or non-professional clinicians, stood by them and comforted the down-trodden. But the process did not end there because survivors were involved in support group therapy that uses art as the basis of healing. Any creation or image presented by the client signifies an emotion or thought, even the past, present, or future phases of his/her life. Inner experience and feelings surface through the art process in a chaotic raw form. These art materials provide a concrete way through which the conscious and unconscious aspects of a person can be revealed. Art or expressive therapy grants an opportunity for the individual to discern the bad habits that generate conflicts within himself and conflicts with other people. â€Å"Making the invisible visible is a major function of the art in art therapy† (Lark, 2001, p.1). The object appears to the therapist as an extension of the client’s self with a symbolic meaning yet to be understood by both of them. The object or image is telling us a story. It opens opportunities to enter and read the human psyche. The making of an artwork encourages discipline and self-esteem, and requires socialization within the confinements of the therapeutic sessions. The judgment and comprehension of the therapist is based on how the object is made and what art materials are used to complete the image. Therapists are expected to learn the underlying meanings of it since this was part of their education and practice. Therapists are expected to be sensitive people on matters of sensitivity of the client’s mind and soul. Let’s take another example designed by art therapy practitioners. The â€Å"House-Tree-Person technique† (Hammer, 1964, p.9) is one of the popular and widely-used psychoanalytic tasks used as an approach in art therapy. The House-Tree-Person technique requires the client to draw a house, a tree and a person on a white paper. This drawing or image evaluates how the client sees himself or herself in the world through the comprehension of the therapist. The branches of the Tree overextended upward or outward are interpreted by the therapist as the subject’s over striving for success. Windows situated against the wall of the House, so the side of the House also serves as one side of the windows, represent feelings of lack of self-confidence. If in profile view, only one part of the person-for example, head or body- is shown, an elusive attitude in social affairs is projected. For deeply depressed patients, lack of complete details and use of very faint lines are a combination found in their works. A feeling of isolation, exposure, and helplessness in the face of environmental pressures is, on the other hand, seen in a line sloping downwards and away from the drawn whole. Meanwhile, art therapy with individual clients and groups should also be considered as to the client’s presentation of his art. Individual client setting is requested when he/she feels more comfortable in creative expression if it is a direct one on one approach. Group therapy setting is rather joined by an individual if she feels profited by another person’s warmth and physical closeness, which is based on the philosophy that man is a social being. However, group clients still break away from each other at some points and that has to be understood and patiently addressed by the therapist. IV. Methodology of Research The methodology of research I used is mainly through the inductive technique or the collection of data and evaluation of results. Definition, background, historical context and other useful data were collated from resource books on art therapy and from the suppositions of clinical practitioners of art therapy. Data collected were also taken from some research and background academic papers of art therapy professionals. The case sample on the 9/11 attacks were based on newspaper and television accounts, audio-visual and printed memories and notes of the tragedy by journalists. The concrete sample of House-Tree-Person technique was taken from an author’s description. Most research details were gathered from the books and resource papers of authors Lark, Case, Kalmanowitz, and Hammer, carefully examined and understood. Although interviews were not taken, personal notes of motivation and daily observation on people around were also bases on this research. Motivational quotations were also extracted from the resources to define the drama of the whole healing process. V. Conclusion of Research Art therapy can be used with children, adolescents and adults in a wide variety of settings and applications. As an integrative therapy, it offers a necessary option for clients who may need an experiential, less verbally-driven approach. People in all walks of life turn to creative expressions, some may not even be aware that they are already exposed to this activity, because of the lack of knowledge and help from professionals. There are national organizations in and outside America looking after the improvement or development of standards and training in art therapies. One is seen in private offices or corporations, outpatient clinics and hospitals, community and rehabilitation centers, prisons, and schools or universities. They work with individual or group to paint, draw, or do other artwork and derive the importance of imagery used in their creations. These professionals and organizations work hand in hand with each other to bring about a better quality of service in art therapy for their craft and for the benefit of their clients. It has to be realized by the people around psychologically-problematic cases that healing does not only come from the successful art therapy sessions, but their support also contributes to the whole process that they want to achieve for themselves or for other people. Lest they forget that some of the causes of their depression, stress, trauma, and tensions come from their family and society. The successful interpretation of the art object by the therapist, the willingness of the client to open up to the therapist and to other people as well, the comfortable and secure setting of the therapy room, and the artwork itself be it aesthetically balanced or not, all of these components of art therapy are relevant to the client’s well being. The absence of one component means the incomplete and ineffective process of art therapy. Kalmanowitz (2005) also believed that â€Å"the healing qualities of art relate to the total spectrum of the soul’s experience and that art therapy’s relevance is dependent upon its willingness to meet new challenges and go to places where troubles in the human condition exist† (p.xii). Friedrich Nietzsche also once said that unless we deal with our pain, we are truly lost. So much has been said to validate the real nature of art therapy in personal and communal perspectives then and now. But one thing is for sure, art therapy and its relations with other disciplines will continue to develop in the future. Art therapy really changes/improves the attitude of people with psychological problems. We just have to look within ourselves and we might find the urge to help them; we have to look again within ourselves and we might find ourselves needing the therapy for our own conscious and unconscious demons tearing us apart. In these difficult times, we are everyday faced with disconcerting situations where we are left in the middle of the struggle and we do not know how to fight back. These kinds of situations when treated with neglect, thrown away in the air as if it is nothing, are the ones that are dangerous to the human psyche. Do you want to see yourself dancing in the streets naked? Can you see one of your family members killing herself or himself? Would you like to see a world of deranged men acting as beasts? That is why God created us in his own image and likeness, for us to realize that we are made human beings to love and be loved just like he did. References Case, C. and Tessa Dalley. (1992). The Handbook of Art Therapy. New York: Tavistock/Routledge. Fleshman, B. and Jerry L. Fryrear. (1981). The Arts in Therapy. Chicago: Nelson-Hall. Hammer, E. (1964). The House-Tree-Person (H-T-P) Clinical Research Manual. New York: Western Psychological Services. Hill, A. (1941). Art versus Illness. London: George Allen Unwin. Kalmanowitz, D. and Bobby Lloyd. (2005). Art Therapy and Political Violence: With Art, Without Illusion. London: Bruner-Routledge. Killick, K. and Joy Schaverien. (1997). Art, Psychotherapy and Psychosis. London: Routledge. Lark, C. (2001). Art Therapy Overview: An Informal Background Paper. Retrieved from http://www.art-therapy.com/ArtTherapyOverview.htm. Waller, D. (1993). Group Interactive Art Therapy: Its Use in Training and Treatment. London: Routledge

Comparison of Adidas and Nike Footwear

Comparison of Adidas and Nike Footwear COMPARITIVE STUDY OF Brand of Leading Footwear Giants With special reference to Adidas and Nike ABSTRACT BRANDING The 1980s marked a turning point in the competition of brands. Management came to ralise that the principlal asset of a company was in fact its brand names. The brand is not the product but it gives the product meaning and defines its identity in both time and space. Too often brands are examined through their component parts: the brand name, its logo, design or packaging, advertising or sponsorship, the level of image and brand awareness or, more recently, in terms of financial valuation. The brand is a focal point for all the positive and negative impressions created by buyer over time as he comes into contact with the brands products, distribution channel, personnel and communication. The brand continues to be, at least in short term, a byword for quality even after the patent has expired. The brand performs an economic function in the mind of consumer and thus has a lasting and memorable effect on the companys activities, be it as distributor or owner of the brand. Legally a brand is simply a symbol which distinguishes a companys product and certifies its origin and thus only obtains its value through registration and conformity. In order to understand in what way a strong brand is a generator of growth and profitability, it is first necessary to remind ourselves of the fnctions that it performs with the consumers themselves, and which are the source of this valuable goodwill. Once these functions are valued, the consumer seeks out the brands and becomes attached, indeed loyal, to them and, in accordance with the valuation, is often prepared to pay more for the branded product. On the other hand, when these functions are either not fulfilled or not valued by the public, the attraction of the branded product decreases and its premium price becomes unacceptable. Branding means much more than just giving a brand name and signaling to the outside world that such a product or service has been stamped with the mark and imprint of an organization. Brands are a direct consequence of the strategy of market segmentation and product differentiation. It is no wonder that the word â€Å"brand† also refers to the act of burning a mark into the flesh of an animal as a means to claim ownership of it. Branding though, is not about being on top of something, but within something. The product or service thus enriched must stand out well if it is to be spotted by the potential buyer and if the company wants to reap the benefits of its strategy before being copied by others. The brand should have its own specific point of view on the product category. It is this conception whichjustifies the brands exixstence, its reason for being on the market, and provides it with a guideline for its life cycle. A brand is both the memory and future of its products. Products are mute: the brand is what gives them meaning and purpose, telling us how a product should be read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands become credible through persistency and repetition. Whats in a name? That which we call a rose by any other name would smell as sweet. William Shakespeare Shakespeare was wrong. A rose by any other name would not smell as sweet †¦. Which is why the single most important decision in the marketing of perfume is the name. Al Ries and Jack Trout An idea, in the highest sense of that word, cannot be conveyed but a symbol. Samuel Taylor Coleridge A brand is an external manifestation of what happens inside the organization. The brand is the most powerful asset of a company. It is the instrument by which the products move. It is the symbol of a companys promise. Branding is the process by which companies distinguish their product offerings from competition. A brand is created by developing a distinctive name, packaging and design, and arousing customer expectations about the offering. By developing an individual identity, branding permits customers to develop associations like prestige and economy with the brand. Buying a brand reduces the risk of the customer and eases his purchase decisions. Brand superiority leads to high sales, the ability to charge price premiums, and the power to resist distribution power. A brand is a distinguishing name or symbol (such as a logo, trademark, or package design) meant to identify the goods or services of either one seller or a Group of sellers. Its purpose is to differentiate the goods or services from the goods or services of the competitors. A brand gives signals to the customer the source of the product, and protects both the customer and the producer from the competitors who would attempt to provide identical products that appear to be same. The strength of brand is directly proportional to the expectations of the customer about it. The brand is the culmination of all the activities of the organization. The brand name conveys the set of values and attributes embodied in the brand. When we think of M with curved top reminds us of the delicious burgers served at McDonalds outlets. This is how a symbol reminds us of the brand when it becomes applicable in the whole universe. A BRAND CONVEYS the following message Ø Attributes: can be both specific and abstract. Size colour and weight are specific. McDonalds gives identification of pure and hygienic food served by it. Ø Benefits: refer to the consumer perception of the needs that are being satisfied. McDonalds gives us healthy food, which is hygienic and ready to eat. Ø Values: Wipros values are to deliver best products and services by applying these values. Ø Culture: Mercedes represents German culture: organized and efficient and comfortable cars. Ø Personality: Raymonds fabrics provide a gentle, caring and lovable mans look to its users. Ø User: Barbies indicate that its user would be a small kid and not a teenager or an old man A successful brand has several essential attributes. The presence of most of these attributes can guarantee long-term eminence of the brand.  · The brand provides the benefits that customer desire. Customers buy a brand because its attributes, its image, its service and many other tangible and intangible factors create an attractive whole.  · The brand stays relevant.  · The pricing strategy is based on consumers perception of value. The company has to arrive at the right blend of product quality, design, features and price. Value pricing should not be adopted at the expense of essential brand-building activities. Whatever price the company decides to charge, it should be able to demonstrate that customers are deriving value from it in proportion to the price they are paying.  · The brand is properly positioned. Successful brands keep up with competitors by creating points of parity in those areas where competitors are trying to find an advantage, while at the same time creating points of difference to achieve advantages over competitors in some other areas.  · The brand is consistent. Maintaining a strong brand means striking the right balance between continuity in marketing activities and the kind of changes needed to stay relevant.  · The brand portfolio and hierarchy should make sense. The Gaps brand portfolio provides maximum market coverage with minimal overlap. Banana Republic serves the higher end, the Gap brand covers the basic style and quality segment, and Old Navy serves the mass market. Each brand has the distinct image and its own source of equity. Brand at each level of the hierarchy should contribute to the overall equity of the portfolio through their individual ability to make consumers aware of the various products and foster favourable associations with them.  · The brand makes use of and coordinates a full repertoire of marketing activities to build equity.  · Brand managers understand what the brand means to consumers. LITERATURE REVIEW Define the Market Market is the place where the sellers and buyers meet. It does not have any demographic limits. Market research  · Market research gives the knowledge about customers, its attitude, approach. Market research is collection of data which will make a person (as a business) more aware of how the people, you hope to sell the product of the company to, will react to your products or services. Conducting market research There is no uniform way of conducting market research, yet there are number of ways in which we may carry out your research but we need to carefully consider the reason of this choice and what you hope the evidence will suggest to you. There are various methods but Questionnaires and personal interviews are one of the most common ways in which you can conduct market research, and there are many methods of gathering data this way: Direct Interview, Mail Survey and Telephone interview of person. Marketing mix The Marketing Mix (The 4 Ps of Marketing) In marketing decisions we are to take decisions about the four following categories:  · Product which is produced by the company  · Price which is charged by the company  · Place (distribution) where it is sold by the company  · Promotion what is done to increase sales of the company These four Ps are those parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. All the four elements of the marketing mix for a target market should reinforce one another and contribute positively to companys value proposition for the target market. The correct process to get its marketing mix right is that the company decides its positioning and sets each element of the marketing mix to conform to its positioning. Most companies start with fixing their marketing mix elements individually and only much later in their evolution do they consciously think about positioning. Different elements of the marketing mix send conflicting signals to the customers. Customers are confused about the companys true positioning. Such companies are not reaping the values that they could have from their marketing mix as customers pay less to compensate for the conflicting signals they get from one of the elements of the marketing mix. When customers get conflicting signals from the store, they always look to bargain for a lower price. If the same product had been sold from a brand ed store, all the four elements of the marketing mix would have presented a consistent image of high quality and premium product. Customers would not have bargained. Product Decisions Product means to tangible, physical products as well as services. Here are some examples of the product decisions to be made by the marketing manager:  · Brand name  · Styling of the product  · Quality of the product Price Decisions Marketing manager is to decide which pricing policy is to be decided by him for his product range so that consumer is satisfied and he is not losing profit. There are no fixed rules to be followed. Some examples of pricing decisions to be made include:  · Pricing strategy (skim, penetration, etc.)  · Cash discount and early payment discounts  · flexibility in pricing of the product of the company  · Price discrimination Decision about Distribution (Place) of Product Distribution means the process of delivering the goods to its customers. Some examples of distribution decisions include the following:  · Distribution channels  · Market coverage (inclusive, selective, or exclusive distribution)  · Warehousing arrangement  · Distribution centers of the company  · Transportation Promotion of goods It represents the various aspects of marketing communication. It is the communication of information about the product to generate a positive customer response. Marketing communication decisions include the following items:  · Promotional strategy (push, pull, etc.)  · Advertising of the product  · Personal selling sales force  · Sales promotions Swot analysis S Strength W Weakness O- Opportunity T- Threat This is very important for the company because it tells the weakness and the strong points of the company and if company then it is easier for the company to operate and also the profits as well as the market share of the company get increased so that it gets some synergy in its operation. Brand Image Brand image relates to the customers perception of the brand. Brand image can be defined as the set of beliefs held about a particular brand. Brand image is the sum total of impressions that consumers receive from many sources, all of which combine to form a brand personality. Brand image is also described as the way in which a particular brand is positioned in the market, i.e., hoe the consumer perceives the product. Brand image is a set of associations, usually organized in some meaningful way. Brand image is the understanding consumers derive from the total set of brand-related activities engaged by the firm. Implicit in all the above definitions is that brand image is a consumer-constructed notion of the brand. Consumers ascribe a persona or an image to the brand based on subjective perceptions of a set of associations that they have about the brand. For example, Lexus may be associated with lixury and status, while Volvo may have safety associations in the mind of the customers. McDonalds may be associated with a symbol such as the Golden Arches, or children may link the fast food giant to a place where they can have fun. The key difference between the brand image and brand identity is that whereas identity stems from the source or company, image is received by the receiver or the consumer. Brand message is packed or wrapped in terms of brand identity, and it is unpacked or unwrapped by the consumer in the form of brand image. Identity represents the firms reality while image represents the perception of the consumer. Brand attitude Attitudes towards brand are dynamic, and are learnt over a period of time. Therefore, each encounter of the consumer with the brand either reinforces the existing attitude or forces him to re-evaluate it. Consumers form attitudes about brands to consumption for several reasons:  · They simplify complex subjects  · They protect self-esteem  · They help us adjust to world  · They allow us to express fundamental values. There are three main sources of attitudes:  · Direct experience with the brands and situations  · Explicit and implicit learning from others about the brand  · Personality development Attitudes are not observable. Attitudes relative to purchase behaviour are formed as a result of direct experience with the product, word of mouth, exposure to mass media advertising, the internet and direct marketing. Attitudes are not synonymous with behaviour though they may result from behaviour. Attitudes have consistency, though they are not permanent, and can and do change. Once attitude develop, they are not always easy to change. Often the goal of marketing is to change attitude about a brand or a company. Attitudes occur within a situation. From a marketers perspective, it is important to consider the situation in which the behavior takes place, or one might misinterpret the relationship between attitude and behavior. Branding for a business means one need to stand out from the herd when it comes to business. Branding makes the company stronger and more adaptable than your competitors. Brand gives the business an immediate advantage because it is a backbone, or a frame work, on which company hangs its products. Brand gives awareness of the product to the customer. A branded business carries with it an ideology. If people know the brand they know the company and what it stands for. A brand carries with it the power to inspire and influence your customers. Brand creates a set of subconscious associations in minds of the customers of the company and sets you apart from the herd. Brand gives the customer satisfaction, surety about the following: 1. Quality of product of company 2. Reliability of product of company 3. Customer service (after sales /before sales) 4. Uniformity of material, size etc. Advertising campaigns uses the following for their product 1. Their Logos 2. Their Slogans 3. Their Promises We absorb every day that a lot of advertising promotion Logos, slogans and associated advertising methods (particularly background music) stick like mud. â€Å"Ek idea jo apke duniya badal de† â€Å"Im loving it†Ã¢â‚¬ ¦ can name the brands. Company need to grab its audience and need to keep them until they are fully aware that it exists and that it mean business. It is advisable for the company not to copy its competitors, be original instead  ­ look to companies that inspire you for inspiration. There are some other ways of advertising but Word of mouth is by far the most effective form of advertising. People ignore Pop-up windows, but theyll listen to their best friend. If company provides a quality service people will recommend for it to the other prospects and help to make them customers. If company can provide quality at decent price customers will come back, inspiring customer loyalty is part of a strong brand identity. If company is lacking to shape its business, it may want to hire a professional to help shape your business model, or to improve its advertising scheme. Company should not limit itself; putting blinkers on is a way of staying focussed; but it also leads to missed opportunities of growth. INTRODUCTION Brands in todays intense global economy are strategic assets and a key source of competitive advantage. A brands equity adds or detracts from the power of the brand. It must be managed and leveraged to produce strong long-term performance and lasting revenue growth. Strong brand-building and measurement skills are crucial to achieve these critical objectives in todays fiercely competitive global economy. The brand performs an economic function in the mind of consumer and thus has a lasting and memorable effect on the companys activities, be it as distributor or owner of the brand. Brands create market segmentation and product differentiation. â€Å"Brand† also refers to the act of burning a mark into the flesh of an animal as a means to claim ownership of it. Branding though, is not about being on top of something, but within something. The product or service thus enriched must stand out well if it is to be spotted by the potential buyer and if the company wants to reap the benefits of its strategy before being copied by others. Brand equity It means to the value inherent in a brand name. This value stems from the consumers perception of the brands superiority, the social esteem that using it provides, and the customers trust and identification with the brand. For corporate world, their most valuable assets are their brand names. Well-known brand names are referred to as megabrands which attracts the customers. Companies prefer to leverage their brand equity through brand extensions rather than taking the risk launching a new brand. Brand equity is most important for low involvement purchases such as inexpensive consumer goods that are brought routinely and with little processing of cognitive information. Brand equity enables companies to charge a price premium an additional amount over and above the price of an identical store brand. A relatively new strategy among some marketers is co-branding (also called double branding). The basis of co-branding, in which two brand names are featured on a single product, is to use another products brand equity to enhance the primary brands equity. Brand loyalty and brand equity increases market share and profits are increased. Definition of Brand Equity Brand equity is the value and power of the brand that determines its worth. The brand equity can be determined by measuring;  · The price premium that the brand charges over unbranded products;  · By assessing the additional volume of the sales generated by the brand as compared to other brands in the same category;  · Returns to shareholders;  · Assessing the image of the brand for various parameters that are deemed important;  · Assessing the future earning potential of he brand; Various activities of the firm determine brand equity. These activities may enhance or diminish the brand value. Activities that are synchronous with the overall vision for the brand enhance equity, and any activity that goes against this overall vision reduces brand equity. The customer-based brand equity framework defines customer-based brand equity as the differential effect that consumer knowledge about a brand has on the customers response to marketing activity. Positive customer based brand equity results when consumers respond more favourably to a product, price or communication when the brand is identified than when it is not. Sources of brand equity occur when consumer are aware of the brand and hold strong, favourable and unique brand associations. Any action that a firm takes as part of its marketing programme has the potential to change consumer knowledge about the brand in terms of some aspects of brand awareness or brand image. Managing brand equity, however, requires more than taking a long-term perspective. Brand equity must be actively managed over time by reinforcing the brand meaning and if necessary, by revitalizing the brand. Who should be involved in process of building brands? Brand managers were originally dominant in brand building. However, the traditional brand manager concept has been criticized since changes in the external environment and within the firm raise doubts about its appropriateness. Limitations in the brand management concept have resulted in the move to categry management. In some firms the CEO is in charge of brands, which is advantageous as CEOs have authority, a long term perspective and control over resources. CEOs also have many objectives and may be subject to performance measures which conflict with the aims of building a strong brand. As such the â€Å"brand champion†, a senior executive with sole responsibility for managing and building one particular brand, is emerging as an alternative. However, as the role of marketing departments has declined branding mayhave ceased to be their sole responsibility. External parties may also be involved. Agencies attract employees who are interested in brand strategy, and these employees often develop brand strategy toolkits and gain insight and experience because of their exposure to different brand and brand contexts. Consumer involvement is also critical. Stages in building a successful brand  · Identify external opportunities  · Identify internal capabilities  · Define the brand and develop a brand concept  · Consider feasibility of brand  · Ensure internal commitment  · Position and differentiate the brand  · Structure organizational resources  · Market testing  · Operationalization The brand concept is based on the consumer needs that a brand can satisfy. A brand with a functional concept is designed to solve externally generated consumption needs. A brand with a symbolic concept is designed to associate the individual with a desired group, role or self image. A brand with an experimental concept is designed to fulfill an internally generated need for stimulation and/or variety. Brand identity originates from the company, i.e., the company is responsible for creating a differentiated product with unique features. The marketing mix strategy plays an important role in establishing a brand identity. The four Ps product, promotion, price and place- can play an important role in this process. Brand identity is the common element sending a single message amid a wide variety of its products, actions and slogans. This is important since the more the brand expands, the more customers are inclined to feel that they are, in fact, dealing with several different brands rather than a single brand. Through brand identity, a company seeks to convey its individuality and disinctiveness to the relevant public. It is through the development of this identity that managers and employees make a brand unique. The brand identity is made up of the following components:  · Brand vision  · Brand culture  · Positioning  · Personality  · Relationships  · Presentations Brand equity† has two components, we can more easily determine a reliable way to measure brand equity, and to track changes in brand equity over time. The components of brand equity are: a) retention and attraction of customers, b) stem from peoples experiences and c) perceptions of a brand. How should brand equity be reinforced over time? How can marketers make sure that consumers have the desired knowledge structures such that their brands continue to have the necessary sources of brand equity? In a general sense, brand equity is reinforced by marketing actions that consistently convey the meaning of the brand to consumers in terms of brand awareness an brand image as follows:  · What products does the brand represent; what benefits does it supply; and what needs does it satisfy?  · How does the brand make those products superior? What strong, favourable and unique brand associations exist in the minds of consumers? Both of these issues- brand meaning in terms of products, benefits and needs as well as brand meaning in terms of product differentiation depend on firms general approach to product development, branding strategies and other strategic concerns. The most important consideration in reinforcing brands is the consistency of the marketing support that the brand receives both in terms of the amount and nature of marketing support. Brand consistency is critical to maintaining the strength and favourability of brand associations. Brands that receive inadequate support, in terms of such things as shrinking research and development or marketing communication budgets, run the risk of becoming technologically disadvantaged or even obsolete. Consistency does not mean, however, that marketers should avoid making any changes in the marketing programme. On the contrary, the opposite can be quite true being consistent in managing brand equity may require numerous tactical shifts and changes in order to maintain the proper strategic thrust and direction of the brand. There are many ways that brand awareness and brand image can be created, maintained or improved through carefully designed marketing programmes. Brand loyalty occur when a customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time. Brand loyalty is usually rated as the most important indicator of brand equity. Loyalty is a dual edged sword, an opportunity for those that consistently deliver on their promises; high risk, for those who dont. (Martin Hoffmitz, Executive Vice President) Loyalty is developed in the absence of something better. (Justin Lees, Commercial Controller) BRAND EQUITY BRAND LOYALTY MEASUREMENT AND MANAGEMENT Companies work hard building the strength of their brands to earn more profits. Bottom line job of marketing is to Build a brand, cultivate its strengths, prune its weaknesses, and make it more valuable to its owners. Marketing does ultimately work in concert to make a firms brands more valuable. Ways to Measure Brand Equity Measuring of brand equity establishes a baseline and track changes in its brand equity over time. Company must consistently work to improve the strength of its brands. it must trace progress, or risk flying blind. Changes in a quantitative measurement of brand equity can show the company the effects of its work, and aid in setting marketing and management priorities in the next business planning cycle. A company measures its brand equity to aid in assigning a monetary value to a brand. Wall Street measures the strength of a brand by looking primarily at current and historical financial measures, with minimal use of information directly from the voice of the marketplace (i.e., current and prospective customers). LOYALTY IN THE MARKET PLACE Whether husbands are loyal to their wives or not, whether employees remain loyal to their employers or not, marketers are realising the need to have a large number of loyal customers. The purpose of any organisation does not end with just getting the customers. Retaining them in their fold is an equally important task. No successful company is satisfied if a customer buys the product of the Company just once or twice. He/She must be made to buy the same brand again, and again. This is should be the core strategy for many of the fast moving consumer goods. Often consumers may not be aware of even the total set of brands available in the market of the product category under consideration. Again, they do not consider for choice all the brands they are aware of. They have an evoked set or a consideration set of brands within which they normally switch from one to another. Consider the case of toilet soaps. There are any number of toilet soaps available in the market. But consumers usuall y choose from their evoked set only. Suppose, the evoked set of brands for toilet- soaps for a consumer consists of Hamam, Rexona and Lux, she will buy only from these three brands. At the same time, she may buy one particular brand more often than other brands in the evoked set, which is a different issue to be taken up later. Footwear Technologies adiprene Ø Shock absorbing material under the heel. Ø Provides heel cushioning and stability. Ø Provides extra absorption of harmful impact forces. Ø Adds stability a ground contact. adiprene Ø Elastic material under the forefoot. Ø Allows a more efficient push-off. Ø Retains natural forces at toe-off for added forefoot efficiency. Ø Maximizes energy use. torsion Ø Helps control of the natural independent rotation of the heel and forefoot. Ø Creates stability and control. Ø Helps the forefoot adopt to surfaces easily. Ø Maintains mid-foot support. 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